Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager

Location: West Midlands, United Kingdom

Salary: £40,000 - £45,000

Company:

We’re hiring on behalf of a thriving e-commerce business based in the West Midlands. As a specialist travel operator, it caters to a diverse and growing customer base.

Position Overview:

We are seeking a talented and experienced Digital Marketing Manager to lead digital marketing efforts and drive online presence to new heights. The ideal candidate will be innovative, strategic, and possess a passion for digital marketing in the e-commerce space.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and boost conversion rates across various digital platforms.
• Manage and optimise digital marketing channels including SEO, SEM, email marketing, social media, and display advertising campaigns.
• Analyse key metrics and performance data to assess campaign effectiveness and identify areas for improvement.
• Collaborate with cross-functional teams including design, content, and product to ensure cohesive brand messaging and a seamless customer experience.
• Manage external agencies.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• Proven experience in digital marketing, preferably within the e-commerce sector.
• Strong understanding of digital marketing channels, tools, and techniques.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Creative thinker with strong problem-solving abilities and attention to detail.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.