Digital Marketing Manager

Are you experienced in all things Digital Marketing? Do you have experience with the Leisure / Business Travel Industry and looking for an exciting Kent based role? We have the opportunity for you!!

We are working with an Independent Travel company based in Kent (who specialise in both Business Travel & Leisure) who are looking for an experienced Digital Marketing Manager to join their team!

The Digital Marketer will be responsible for delivering a web search result driven strategy to grow our online enquiries and sales across the websites operated by the company under different brand identities in separate markets, working as part of a wider marketing team which includes designers, marketing staff, content creators, managers and agencies.

Key Responsibilities:

• Technical SEO website analysis and reporting
• PPC
• Keyword research
• Performance reporting
• Link building and back link analysis
• Content planning and Marketing on-site and off-site

• Search Engine Marketing with a particular emphasis on delivering our Search Engine Optimisation (SE0) - both from a hands-on perspective and through managing relationships with third party providers.
• To run our PPC campaigns.
• Ongoing use of Google Tools and SEM Rush amongst other industry SEO tools and reporting internally regarding search performance
• Key word research - looking for keyword opportunities Page performance analysis.
• Constant review of site and page performance and conversions.
• Analysis of website usability and page performance and providing analytics regarding conversion - working with the Marketing Managers, Designers and Product Managers to make Recommendations.
• To run regular reporting and present progress to key stakeholders

Skills & Experience:

• Proven track record in digital marketing
• Experience / Knowledge of the Travel Industry
• Google Analytics and Search Console GA4
• PPC good experience
• Key word research using professional tools
• Keyword optimisation
• Very good MS Office skills
• Good Project Management Skills
• Experience of editing webpage in a CMS

The package:

• A competitive salary based on skills and experience - £35,000 - £40,000
• Opportunities for career growth and personal development
• Gain exposure in many different parts of our business
• The ability to influence change in the business
• To be trusted with sensitive and important business duties
• TW office is a 10-minute walk from mainline station (High Brooms Station)
• Free use of onsite staff gym with PT sessions (Tunbridge Wells only)
• Social and wellbeing events throughout the year
• Informal dress code
• Staff relaxation area with TV, games, a pool table & ping pong (Tunbridge Wells only)
• Staff discount on worldwide holidays
• Staff rewards and discount schemes
• 22 days holiday per year, plus public holidays - increasing to 27 days with length of service
• Company Reward Scheme for milestone anniversaries with the company
• Work for an Investors in People employer

Interested?

Please click APPLY below or contact