Digital Marketing Manager

Job Title: Digital Marketing Manager
Duration: Initially until 29/11/2024
Location: Remote
Rate: Up to £50 per hour via an approved umbrella company

What You'll Do

The Regional DMM is the senior digital expert for the field. They will focus on guiding and enabling highly-targeted 1:1 and 1:few digital plans in region to drive demand with key accounts and deals.

This role is part of the new Global DMM team. This group are the enablers of digital experience-driven performance. They work with digital vehicle leads to pull together comprehensive digital strategy per campaign to drive demand. They also support field teams on targeted plans within the campaign model, enabling them through the Global Digital vehicle owners and processes to deliver impactful demand generating experiences.

Core outcomes for this role include planning and enabling digital elements of "T1&2" ABX demand and 'Top Deal acceleration' plans in region through 1:1 and 1:few experiences. These outcomes focus on performance based KPIs such as target account engagement, Marketing Sourced Pipeline, lifecycle marketing engaged pipeline, as well as shared accountability of Theatre demand goals.

Key responsibilities:

• Plans and supports theatre teams on ABX plans, enabling them through the Global Digital vehicle owners and processes to deliver impactful demand generating experiences.
• Shares vehicle best practices and coordinates theatre plans
• Supports on regular performance data from the region on these activities
• Shares feedback and priorities from the regional teams with Regional Paid Media lead for activation through in-house teams on ABX
• Management of regional digital capacity
• POC to Regional MLT for Global Digital
• Digital expert for the field
• Support and represent the field on broader global digital initiatives

Core Competencies:

• Digital Marketing Experience: the ideal candidate will have a strong grasp of marketing channels and targeting strategies, especially in the ABX space.
• Strategic Thinking: Develop and execute digital marketing strategies aligned with overall business objectives.
• Leadership: Ability to lead and inspire a team of digital marketing professionals and lead cross-functional virtual teams.
• Customer Focus: Understand the target audience and help the customer accelerate their buying journey via digital channels.
• Performance-Led: Demonstrable experience leading impactful web, paid, email, social media and/or display advertising campaigns.
• Analytical: Solid knowledge of website analytics tools and strong analytical skills and data-driven thinking

Reporting into the DMM Region team lead, this role is an integral part of the DMM team and requires an experienced digital strategist with excellent people, communication and stakeholder management skills to work effectively in a highly matrixed, complex environment.

Who You'll Be

• An experienced team lead with excellent people, communication and stakeholder management skills
• An ABX delivery expert, with up-to-date knowledge of industry best practices and how to drive demand.
• You have deep process expertise in marketing online channel and cross channel integration
• An ability to develop actionable insights from data to influence business decisions
• Capable of synthesising results from various sources of information to provide recommendations
• Proven experience in design thinking and empathising with the customer

Desired Skills

• Possess the ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
• Come with exceptional communication and organisational skills
• Able to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within a cross-departmental team
• Strong and demonstrable experience with empathising with customers through interviews to understand needs & incorporating their feedback into marketing campaigns

If this is the role for you please submit your CV at your earliest convenience