Executive Marketing Manager

Email Marketing Executive Location | Workplace Policy: 3 days in Liverpool office A fantastic opportunity has arisen for a confident and experienced Email Marketing Executive to join our client’s rapidly expanding digital team within the Merseyside area. As an industry-leading tech-savvy company that has more than 40 years of experience and over 1 million customers already regularly using their products, a successful applicant will operate as an integral part of the brand’s marketing department and will help construct a robust CRM system through the brand’s email and content activities. With social media accounting for 25% of this role and email as a channel being worth £2m per year in revenue, this role is a great career step perfect for a Marketing figure looking to optimise a brand’s targeted email communications and deliver value. Oversee all aspects of the email and online promotional activity including (but not limited to): budget, planning, development and reporting Evaluate the brand’s triggered and behavioural email campaigns and look at ways to optimise Take ownership of database segmentation strategies and ensure it aligns with business aims Manage an Email & Content Executive and ensure you are both presenting ROI on commercial campaigns and cost-effective developments Every season, oversee the online promotional plan, content requirements, and social media (Facebook and Instagram). Create content for customer landing pages and blogs Work alongside external agencies across SEO and CRO campaigns with the aim being to improve visibility of websites and improve customer’s journeys Strong working knowledge of excel Excellent communication, copywriting and presentation abilities that can create content and internal briefs Stellar knowledge of email CRM With huge scope for progression and a wide array of important campaigns being your responsibility from day one, this is a truly amazing chance for a marketing wiz with an active interest in all things insight analytics to join a fast-paced and friendly team that succeeds and has fun whilst doing so.