Number of Applicants
:000+
Head of Marketing
Full – time, Permanent
£39,291 - £43,130 Per annum
37 hours per week
36 days per year plus statutory bank holidays
Local Government Pension Scheme (LGPS)
Job Purpose
• To lead on the development and alignment of targeted marketing campaigns to achieve marketing objectives and growth in student recruitment targets in a focused and systematic way, ensuring that appropriate market insight is undertaken to inform the planning process.
• To enhance the Group’s brands (Middlesbrough College, Northern Skills and TTE) through the development and maintenance of a clear set of key USPs and messages.
• To deliver a range of high-quality events for learners, staff and stakeholders.
• Lead and develop members of staff in the Marketing Team.
Strategic Objectives
To actively contribute to the Strategic Plan and in particular the ambition to become an outstanding provider of education and training.
• To hold and actively demonstrate the Core Values in all that you do
o Aim High
o Work Hard
o Take Responsibility
o Do What’s Right
o Respect Others
o Challenge Yourself
o Take Pride
• To commit to the Safeguarding Policy and promote a safe environment for children, young people and vulnerable adults within the College
Postholder Responsibilities
22. Deliver regular reports on marketing activities carried out each month and the impact on student recruitment, suggestion improvements.
General Responsibilities
1. To perform general office administration tasks as required.
2. To ensure completion of agreed projects and training objectives as agreed with the Executive Director of Marketing, Communications and PR.
3. To actively show a commitment to the Marketing Strategy.
4. To ensure that all information is secured, used and maintained in line with internal and external standards including ensuring that confidential information is processed in line with the Data Protection Act, GDPR and College policies.
5. To show an active commitment to Middlesbrough College’s Equality and Diversity Policy, Quality Frameworks and Health and Safety Procedure.
6. To actively participate in continuous professional development including the introduction of new technologies.
7. To carry out such other appropriate duties commensurate with your skills, knowledge and experience.
8. The College may, in consultation with you, need to vary these duties from time to time to respond to the changing requirements of the College.
Qualifications
· Grade C or above in maths and English (or equivalent).
· A relevant degree or CIM Diploma / Post Graduate Diploma in Marketing / Digital Marketing.
· A commitment to undertake any mandatory training relevant to the role.
Knowledge & Skills
· Demonstrable experience of campaign planning and execution.
· Demonstrable experience of multi-channel marketing including CRM, web and social media.
· Working knowledge of Google Analytics and Google AdWords.
· Experience of leading, managing and motivating a team to internal and external professional standards.
· Experience of brand management.
· Demonstrate excellent writing, editing and proofreading skills.
· Experience of managing good quality, responsive and cost-effective services from external suppliers and agencies.
· A proven track record of successfully managing and delivering projects within a medium to large organisation.
· Demonstrate the ability to work effectively as a member of a team, to high professional standards and tight deadlines.
· Experience of reporting on campaign effectiveness and making recommendations for improvement.
· Experience of drafting formal documents and communications including reports, presentations and letters to target audiences.
· A knowledge of the Education sector.
· Experience of developing content strategy.
· Confident and effective in communicating with people at all levels, building effective relationships.
· Highly effective planning and organisation skills.
· Ability to effectively deliver a range of priorities and challenging. workloads by maintaining focus on agreed objectives and deliverables.
· Able to work evenings and occasional weekends as required for events.
· Clean driving licence.
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