Marketing and Events Executive

We are looking for a Fleet Event & Marketing Executive to be part of our Marketing team, based in Hounslow BYD London Office. Working with the UK Marketing/Events team and the UK Fleet team to develop an annual events schedule identifying key events that BYD B2B should participate in to maximise brand exposure and deliver test drives and sales Work with UK events agency to brief, design, plan and deliver B2B events including stand design, cars, event materials, uniform and merchandise. Ensure all events are delivered to the highest possible quality and adhere to BYD brand standards Support National Fleet Sales Managers with brand presentations at key Fleet Customer premises – e.g. test drive sessions / brand presentations at FN50 clients. Where relevant, for key Fleet events work with the digital team to design and deliver a content plan aligned to the B2B audience. Work with members of the marketing team to ensure that BYD B2B events are promoted and marketed to ensure maximum attendance and exposure Leverage existing National Event plans – e.g. Goodwood / Motorshows etc towards a fleet audience (where appropriate) Ensure specific customer journey defined and implemented for each event Help manage Brand Ambassador performance at B2B events. Performance: Support budget control for each event and work with the UK team to ensure timely payment to suppliers Develop and agree KPIs ahead of each event and measure performance versus these: Monitor of visitors to B2B events and report on ROIBooth visitors (software to be investigated) including leads collected and test drives Brand Awareness leading to increase in B2B sales Funnel metrics specific to events: Fleet team feedback Previous experience of managing events with demonstration of strong project management skills. Experience in managing the relationship with and performance of external suppliers. Performance and experience based competitive remuneration.

• 25 days paid holidays + public holidays.
• Department & company wide teambuilding events.
• As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.