Marketing Executive

Here at Media Zoo, we strive to redefine the standards for helping businesses engage with their audiences and inspire positive change. We are experts in learning, communications and creative solutions that empower people, through award-winning films, campaigns and content.

We are an unorthodox mix of people, perspectives and skillsets that create powerful work that makes a difference, we transform businesses by changing the way people think, feel and behave.

What we are looking for:

The ideal candidate for this role will have 3- 5 years’ experience in digital marketing and related work, ideally within a B2B business, communications/PR/creative agency. They should be a confident communicator who is able to manage timelines, client communications and speak confidently and knowledgeably on digital marketing and lead gen matters, with an understanding of how this plays into wider business objectives.

Duties and Responsibilities:

You will be responsible for optimizing our online presence from growing our social media channels to ensuring our website ranks higher in search engine results. You will play a crucial role in implementing our digital marketing and SEO strategies including techniques that drive both organic and paid traffic, improve website visibility, and maximize conversions.

Key Responsibilities:

• Help to shape Media Zoo’s overarching marketing strategy, raising our profile and drive more leads to the client services team.
• Driving the creation of content independently and in collaboration with our internal teams.
• Managing end to end paid and organic social media campaigns on LinkedIn.
• Organic social content on Instagram and potentially TikTok.
• SEO Keyword Research: Conduct comprehensive keyword research to identify high-impact keywords and phrases relevant to our clients' businesses.
• SEO On-Page Optimization: Optimize website content, meta tags, and structure to enhance search engine visibility and user experience.
• SEO Off-Page Optimization: Build high-quality backlinks, monitor link profiles, and execute link-building strategies to improve domain authority.
• Technical SEO: Identify and address technical SEO issues, including site speed, mobile-friendliness, and crawlability.
• Content Strategy: Collaborate with content creators in the business to develop and implement content strategies that align with business development goals.
• Analytics and Reporting: Utilize tools like Google Analytics, social media analytics and SEO software to monitor and track performance. Prepare and present detailed reports to the CEO.
• Competitive Analysis: Analyse competitors and market trends to stay ahead of the curve • Proficiency in managing website CMS and basic HTML coding is desirable.

Qualifications and Skills:

• Bachelor's degree in marketing, communications, or a related field desirable.
• 3-5 years of experience in B2B digital marketing, including a proven track record of improving lead gen, through social media content (paid and organic), search rankings and organic website traffic. • Content creation for film and design assets.
• In-depth knowledge of digital marketing best practices • Proficiency with social media platform analytics, paid Ads and SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console.
• Strong analytical and problem-solving skills.
• Ability to work both independently and collaboratively with cross-functional teams.
• Strong project management skills and the ability to handle multiple Media Zoo products and marketing tasks simultaneously.
• Excellent organisational skills
• Outstanding verbal and written communication as well as interpersonal skills.
• Ability to work under pressure and handle multiple tasks and deadlines.
• Proficient in Microsoft Office and relevant software and tools

What you will get in return:

• Fun and friendly place to work
• 25 days holiday plus bank holiday (3 days to be used at Christmas for office closure) Additional days leave for your birthday.
• Length of service holiday up to 5 days awarded for 5 years’ service.
• After 2 years of employment enhanced Maternity/Paternity package
• Breakfast and snacks provided by Media Zoo
• Social events last Thursday of every month
• Access to Perkbox who provide a range of corporate discounts
• Access to EAP
• Pensions Contributions
• Cycle to work scheme

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