Marketing Executive

Marketing Executive - The Waldorf Hilton London 

Job Purpose :

With the hotel’s strong brand presence and reputation in the global market, this position will play a crucial role in developing and implementing the hotel’s social media and digital strategy. Driving our social media channels to increase the engagement and follower count across platforms such as Instagram, Facebook and TikTok. Running monthly social media ads to increase brand awareness for the hotel and the Food and Beverage outlets, as well as managing content creation and designing creative assets across all areas of the hotel as part of the wider marketing plan.

Key Responsibilities of the Role:

· Support the Food and Beverage department by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives

· Promote the hotel and food and beverage outlets across our social media channels, utilising boosted posts and social media adverts run through the Meta Business Suite

· Create social media strategies for each area of the business inclusive of competitor analysis and complete quarterly social media audits

· Update the social media calendar and schedule all content; whilst re sharing and reposting. Whilst also tracking all social activity and analytics that are shared in a weekly social media report

· Organise influencer collaborations, maintain influencer lists, media packs and influencer giveaway merchandise and act as the liaison between the press office and the marketing team

· Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed

· Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines

· Support the team in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs

· Support the team across all areas when needed and stay up to date with new marketing and social media trends

· Enter awards for the hotel, the food and beverage venues and team members

· Regularly attend regional marketing calls in order to maintain consistency with brand guidelines and assets.

· Preferred Qualifications/skills

· A Bachelors degree in marketing (or similar subject) or experience equivalent, alongside having experience of implementing digital campaigns, social media management and using Meta Business Suite.

· Have excellent command of English-grammar, spelling and spoken.

· Have an administration background with good skills in Word, Excel, Outlook, PowerPoint and Canva. Experience in using Photoshop, Illustrator and other Adobe creative programmes is also desirable.

· Have a passion and appreciation for food and beverage and hospitality.

· Be creative and innovative in your work, as well as pushing yourself to find original ideas that stand out.

· Have good organisational skills.

· Be able to work on own initiative and able to make decisions when necessary.

· Be able to adapt to changing circumstances and be a positive and enthusiastic team player and remain calm under pressure.

A world of rewards:

· Annual Leave: A total of 28 days, which includes bank holidays (with the option to increase up to 33 days with each passing year).

· Grow your Career: in addition to receiving mentorship from colleagues, you will have access to Hilton University's extensive selection of online courses. These resources will aid in acquiring new skills and advancing your career.

· Collaborate with your manager to create a customised Personal Development Program that will serve as a roadmap for your professional development.

· GoHilton: As a team member, you have access to exclusive perks through our travel program. Benefit from significantly reduced rates for hotel stays, and enjoy a 50% discount on food and beverages at select outlets.

· Enjoy fantastic discounts at your favourite high street and online stores with Perks at Work.

· Look your best with a professional dress code and receive complimentary dry-cleaning courtesy of our housekeeping team.

· Make a difference through our Corporate Responsibility Programmes – learn more at

· Team Member Referral Program: earn a bonus by Referring a Friend to Hilton.

· Meals provided on-site in the staff canteen

EVERY JOB MAKES THE STAY:

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We know it takes hundreds of jobs to create unforgettable experiences for our guests – and behind every job, there’s an extraordinary person working to make each Stay magical.  That’s why at Hilton, Every Job Makes the Stay.

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