Marketing Manager

Job summary
Luxury home-wares company seeking a Marketing Manager in Worcester Opportunity to join a reputable and growing business Bringing marketing function in-house
Job seniority: mid-to-senior level
Responsibilities
• Creation of marketing strategy • Implementing marketing campaigns • Liaising with sales team • Executing campaigns within budget • Managing web hosting and development • SEO and PPC campaigns • Managing customer portal and e-commerce sales • Building brand awareness • Defining and implementing lead generation and marketing campaigns • Creating marketing collateral • Implementing segmented email campaigns • Driving use of CRM for customer engagement
Requirements
• Recognized marketing qualification and 3 years experience in similar roles • Good understanding of marketing planning and ROMI • Familiarity with marketing automation, email, and customer engagement platforms • CRM and CMS systems • Familiarity with B2B social media channels and tools • Strong sales affinity and commercial acumen • Excellent planning and organizational skills • Initiative, drive, and enthusiasm • Good standard of literacy and numeracy • Proficiency in Office tools, spreadsheets, and email
Key Skills Needed
• Marketing qualification • Marketing planning and ROMI • Marketing automation • Email and customer engagement platforms • CRM and CMS systems • B2B social media • Sales affinity • Commercial acumen • Planning and organizational skills • Literacy and numeracy • Proficiency in Office tools