Marketing Manager

As a Growth Marketing Manager at Future Anthem, you will be instrumental in driving growth through strategic marketing initiatives aimed at acquiring and retaining customers. Picture yourself as the mastermind behind our success, orchestrating campaigns that captivate audiences and magnetise customers to our brand.

Your role isn't just about marketing - it's about crafting experiences that resonate and converting curious prospects into loyal advocates. You'll dive deep into customer relationships, nurturing leads with finesse and utilising our CRM system like a virtuoso to generate leads with precision.

Get ready to unleash your creativity as you engage with our vibrant customer base, sparking excitement around new product releases and irresistible upsell opportunities.

About us

Future Anthem humanises data with AI to personalise the player experience for everyone. By working with market leaders such as Flutter, Bally's, Big Time Gaming, and others, Anthem brings a fresh and innovative approach to the global gambling industry. It helps its customers leverage their data and AI to achieve growth through personalised, improved, and sustainable player experiences.

Our core product - Amplifier AI - is powered by Anthemetrics, the gambling industry's first independent data science platform built explicitly for the online gambling industry. The market-leading platform has processed billions of real-money bets and seen over 250,000 hours of player sessions. Leveraging the power of the Microsoft Cloud, Anthemetrics is a highly secure platform that processes anonymised transactional data at scale.

Future Anthem is a team of intelligent, inquisitive and talented people with a passion for data and results. We offer a positive, flexible working culture and the opportunity to work with the latest technologies in an exciting, constantly evolving industry

Key Responsibilities

1. Empower Sales to Nurture Prospects and Clients:

• Develop and implement strategies that enable sales team members to nurture leads through the funnel, ensuring a seamless transition from prospect to customer.
• Collaborate with customer success to understand customer needs and tailor marketing efforts accordingly.

2. Targeted Campaign Management:

• Plan and execute marketing campaigns tailored to specific target markets, utilising various channels such as email, social media, and advertising platforms.
• Monitor campaign performance, analyse key metrics, and optimise strategies to maximise ROI.

3. CRM Management and Lead Generation:

• Build out and maintain our CRM system to effectively manage key client information, track interactions, and identify potential leads.
• Proactively prospect and target potential customers using CRM data and other sources, generating new leads and opportunities.

4. Customer Communications:

• Develop and distribute customer communications including newsletters, social media posts, and targeted emails to engage and retain existing customers.
• Collaborate with content creators to produce compelling materials that resonate with our audience.

5. Audience Building and KPIs:

• Set and track key performance indicators (KPIs) such as audience growth, engagement rates, and conversion metrics.
• Implement strategies to expand our audiences and reach new prospects, continually optimising tactics based on performance data.

6. Customer Engagement Initiatives:

• Work closely with customers to create case studies, testimonials, and success stories showcasing the value of our products or services.
• Plan and host webinars, events, and workshops to educate prospects and customers, driving brand awareness and thought leadership.

7. Existing Customer Communications:

• Develop targeted communication strategies to promote upsells, cross-sells, and new product releases to existing customers.
• Collaborate with cross-functional teams to ensure a coordinated approach to customer engagement and retention efforts.

Qualifications

• Proven experience in marketing, preferably in a B2B environment.
• Proven track record of successfully planning and executing customer-focused marketing initiatives such as webinars, case studies, and customer training programs.
• Experience with HubSpot or similar CRM systems, webinar platforms and marketing automation tools is a plus.
• Strong understanding of CRM systems and lead management processes.
• Excellent communication and interpersonal skills.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for delivering exceptional customer experiences.

Are you ready to join us on this exhilarating adventure?

Join our team as a Growth Marketing Manager and unleash your creativity to drive our company's growth through innovative marketing strategies and captivating customer engagement initiatives!