Job Description
Marketing Manager
The role is hybrid working. The office is based in Yorkshire
Up to £65k + car or car allow + bonus + benefits.
Alexander Steele are working exclusively with an award winning premium food producer. The business has a fantastic range of branded products. The business is highly reputable, and they are well known for partnering with the UK’s major retailers.
They are enjoying a strong period of growth and they have exciting plans to expand the range and increase their brand presence.
Job Summary
This role is part of the Marketing & NPD team. The role is accountable for the creation and delivery of the 3-year brand strategy and annual brand plan (inclusive of the full marketing mix). Leadership of the marketing team members to support the delivery of the plans.
Key Areas of Responsibility
- the Marketing & NPD Director to develop the 3-year brand strategy; clarifying the role the brands will play in the wider business.
- communicate, and execute the annual brand plan for the portfolio.
- of the portfolio’s P&L to deliver profit goals whilst growing the business in line with the strategy.
- the on-time delivery of all projects and brand initiatives including EPD, NPD, pack design changes, BTL and ATL campaigns.
- and understand key brand health performance metrics, identifying and executing clear actions.
- closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks.
- and control budgeted brand expenditure.
- agency relationships to ensure effective work in line with objectives set.
- of the marketing team, ensuring clear roles and accountabilities are known, and motivating development plans are in place.
You will:
- a passionate, determined and commercially minded individual, who can marry big business thinking with an entrepreneurial can-do attitude.
- the knowledge of how to formulate, gain agreement to and implement brand objectives and strategies.
- experience of delivering brand programs, demonstrating strong understanding of all aspects of the marketing mix to grow equity, along with the ability to manage financials to maximize profitability.
- the ability to evaluate market/consumer data to aid effective decision making.
- able to get great output through the team and partner collaboratively to get epic work from agencies.
- comfortable ‘taking others with you’, seeking builds from those around you.
- able to flex style, develop and lead a diverse cross functional team.
- open to constructive feedback and actively enjoy building capability, autonomy and ownership