Marketing Strategist

Robert Half are delighted to be partnering exclusively with Global Water Intelligence (GWI) , a leading publisher and events organiser serving the international water industry, to recruit for a Marketing Strategist based in Oxford , offering up to £32,000 and excellent benefits (including hybrid working).

The Company

Global Water Intelligence (GWI) is the leading publisher and events organiser serving the international water industry. They have built their business around being a trusted interface between their clients and their markets, providing their customers with high-level intelligence that enables them to make the most informed strategic decisions for their business.

This is a highly exciting time to join the business. They are currently in the process of reimagining and relaunching their digital product offering in order to provide even more strategic value for their customers. The successful candidate will have the opportunity to make a profound impact on the business throughout this transition, devising innovative new methods to engage their audience and serve their customers.

They are based in Central Oxford, with close access to various public transport and walking distance from the train / bus stations).

The Role

The Marketing Strategist will collaborate widely within the business, serving as a pivotal part of several cross-functional teams including representatives from their sales, content, and design teams to help them deliver maximum impact.

The successful candidate will report directly to the Product Marketing Manager, who will provide the strategic direction and support necessary to get to grips with their key audiences and how best to reach them. Once familiar with the market, the Marketing Strategist will begin to define their content marketing strategy and repurpose the wealth of research and editorial content we publish for highly engaging, customer-focused lead generation campaigns, social media posts and infographics. In addition, the successful candidate will take a leading role in maintaining online content and developing copy for product launches, white papers, and website projects, ensuring that the messaging, narrative, and value propositions resonate with the target audience.

In order to succeed within this role, candidates must be curious and eager to engage with their markets and customer segments. A genuine interest in identifying hot topics and trends that will drive interest in their research and data is vital. They are looking for someone who loves coming up with and testing new ideas, possessing initiative and curiosity.

The Marketing Strategist will also be responsible for campaign and project management within the marketing team, overseeing the campaign calendar and coordinating marketing resource and assets They are therefore looking for someone who is also highly organised with leadership potential.

Key Responsibilities

• Take ownership of new digital product offering, creating targeted campaigns across socials and email
• Promote whitepapers, working closely with analyst teams
• Design and implement social media strategies, with particular focus around generated heightened interest and engagement on LinkedIn
• Devise lead generation initiatives
• Marketing content production
• Provide insightful reporting on campaign metrics
• Developing relationships with wider marketing teams

Person Specification

• Ideally some experience in a B2B marketing role
• Demonstrable experience of delivering social media and/or email marketing campaigns
• Excellent copy writing and content creation skills
• Experience working with CRMS desired
• Ability to collaborate and build relationships with wider teams
• Highly organised with a flexible and adaptable approach to work
• Degree educated

What's on Offer

• 25 days of holiday excluding bank holidays.
• Progression and career development opportunities
• International travel opportunities
• £28,000 - £32,000 base salary according to experience
• Quarterly bonuses of up to £1000
• Central location with excellent commuter links