Performance Marketing Consultant

About the job

Job Overview
This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine experience in digital advertising with knowledge of technical solutions. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and implementation of various data & analytics solutions. Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our ‘data’ toolkit. There will be opportunity to learn more advanced data skills such as coding (e.g. SQL) and cloud solutions (e.g. BigQuery). Picking up conversational knowledge of technical solutions will be a necessity - e.g. conversion tracking, attribution, modelling and more. This will be both challenging and rewarding as the work is cutting-edge. Opportunities to learn new technologies and techniques are available and encouraged. We’ll happily support and finance training. This role is therefore best suited to ambitious candidates.

Key Responsibilities Client / Account Management

• Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
• Take a proactive approach, ensuring clients always know the next step in their growth, plus in growing the agency commercially
• Assist with proposals, pitches, etc.
  

Ad Campaign Management

• Manage ad campaigns to maximise value for clients
• Manage budgets via our proprietary tool
• Optimisation & Bid Management
  

Reporting

• Creating, writing & presenting reports and presentations,
• Utilising different analytics platforms & tools, e.g. Supermetrics, Google Sheets, BigQuery, HubSpot, etc.

Strategy & Research

• Create paid media plans and help develop strategy
• Complete research; including audience, creative & competitive research
• Contribute to data & analytics strategy

Essential Criteria

• 2+ years experience working in Google Ads management.
• Working knowledge and experience of Google Analytics and Google Tag Manager
• Confidence working with spreadsheet software (Excel/Google Sheets) and Word
• Excellent written and verbal communication skills
• Ability to set priorities and manage multiple projects in busy agency environment
• Based within commute distance of central Belfast

Desirable Criteria

• Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
• Knowledge and experience of quality assurance for, and testing of, tag implementations
• Experience across industries such as Insurance, B2B, SaaS and Ecommerce.
• Other Tag management systems, e.g. Tealium
• SQL and using BigQuery plus Google Cloud, or other data warehouse tools
• Advanced analytics approaches, such as attribution solutions or MMM
• Google Apps Script
• Other dashboarding tools like Tableau and Power BI
• Knowledge of web development, including the use of JavaScript, HTML, and CSS

What we offer

• Salary £32,000-£38,000 per year (DOE)
• Located in Belfast
• Hybrid working
• Access to a vibrant office & community at Ormeau Baths, Belfast
• 33 days annual leave (including public holidays)
• Pension
• Paid-for trips to conferences
• Paid learning & development opportunities