Digital and Behavioural Marketer

Digital and Behavioural Marketer Location Hybrid work in Wirral CH :

Are you interested in understanding what motivates & drives our people through the power of digital marketing?

Are you a marketing professional with a passion for behavioural change?

Do you like to Make Better Happen?

The Role (For more information see Role Description)

We are looking for a passionate and ambitious Digital & Behavioural Marketer plays a pivotal role in driving business growth and engagement for ICE. The role will focus predominantly on planning, coordinating, and delivering engaging, B2C and B2B focused marketing campaigns to support clients and business growth.

You will be passionate about connecting with audiences and seeing your latest marketing campaign drive real engagement. Supported by the Head of Marketing & Communications, you will work with internal teams (Creative, Insight, Lifestyle) and external production partners (Advertising, Media, Software) to deliver creative marketing solutions for our clients, helping them to engage and build relationships with their audiences.

This role will require a hands-on, dynamic, and forward-thinking approach and will demand a high-level of creative thinking working with our Marketing Account Manager on client relationship management to deliver progressive and dynamic digital campaigns.

How you'll help us change the world

You will join a top-class team working on life changing campaigns and initiatives for a diverse range of clients across the UK and wider. You will drive business growth and engagement for ICE.

You will work with a growing portfolio of clients assisting with digital projects, search/paid and social campaigns to support their marketing and growth plans whilst also working occasionally on entirely new projects from complete scratch. You will be working alongside a talented team of passionate, friendly, like-minded insight managers, web developers, marketers and designers who will support you throughout.

At ICE we do so much more the create change we take positive action to enrich the lives of our team, clients, and our society, we believe in people power. We do this by making sure you we can be your best, be purposeful and fulfilled.

Working together

We build close knit teams, commit ourselves to strong life balance, make sure everyone is happy and driven and supported to be your best.

Did we mention you will also receive the following?

· Strong career progression.

· Loads of personal and professional development.

· Hybrid Working.

· 33 days annual leave including bank holidays.

· Attractive bonuses.

· Charitable and volunteer involvement.

· Regular Team Get-togethers

· A career that makes better happen, you create meaningful impact every day

ICE is one of the fastest growing #behaviourchange organisations in the country. Our entire team is committed to and passionate about improving the happiness, health, and wellbeing of people throughout the UK. We love growth…

ICE's vision is to live in a society that is well, confident, and resilient.

We refuse to accept second best, believing that people can achieve great things. We are here to help people Make Better Happen .

We are a purpose-driven organisation; our ethos is important to us. As a team we believe in:

Whole Heartedness - passion and energy for what we do

Trust - in each other's intent to do the right thing.

Be Curious and Be Creative - bringing our ideas to add value to what we do.

Click Here To See ICE In Action...

Here is a little bit about the exciting position we have…

Are you right for this job?

· You can work independently and as a team.

· 2 year's experience working in digital or social media marketing.

· Content: curation of compelling content in multiple formats across various digital platforms, including copywriting, video production, AI tools and design.

· Communication: Excellent communication skills and the confidence to brainstorm with multiple stakeholders including attending client-facing meetings and events.

· Advertising: Proficient with paid advertising platforms and social post promotion.

· Analytics and reporting: Experience in using analytics programmes with the ability to produce reports with a focus on measurement and ROI.

· Web development: Experience of working with CMS, ideally Umbraco and WordPress.

· Attention to detail has a passion for the detail and going above and beyond to deliver and delight clients and internal team.

· The ability to measure and present analysis on ROI and KPI performance.

· Ability to build digital campaigns including use of data to improve targeting and results.

· Experience and knowledge of design software is desirable - e.g. Photoshop​and Adobe.

· Proven ability to manage under pressure and work to targets and tight deadlines.

· To be self-motivated and proactive with the ability to work independently, or as part of a team.

· Comfortable with a hybrid working model (a mix of office and home-based).

· Experience in using Zoom, Microsoft Teams, and other digital platforms.

What you'll do?

1. Assist with the creation and delivery of comprehensive digital marketing plans and strategies.

2. Project management: Experience in working with time-sensitive projects and tight deadlines.

3. Manage a variety of digital channels to support delivery of client and agency projects (SEO, SEM, social media, Email, Content).

4. Oversee end-to-end delivery of marketing campaigns (Social, SEM, Display, Influencers).

5. Support the production of compelling content for distribution across a variety of digital media.

6. Manage channel and campaign reporting, presenting findings and developing optimisation strategies.

7. Administer installation of conversion, pixel, and event tracking across all digital channels.

8. Conduct research on market trends, brand audiences, competitors, and the end-to-end consumer experience to increase engagement and conversions.

9. Coordinate social campaigns and support for our Healthy Lifestyle Services.

10. Keep up to date with new digital tools and platforms, as well as digital marketing trends and new technology, sharing your knowledge with the rest of the team.

11. Support the maintenance of internal websites including writing and uploading new content with the support of the marketing team.

12. Prepare regular reports that provide insight into performance and measurement for client and agency projects.

What you'll bring

Other abilities!

• Good knowledge of 365 software and various desktop software packages like acrobat
• Advanced capabilities in Microsoft products including Teams, PowerPoint, Word, and Excel.
• Experience of using CRMs to extract data.
• Infectious enthusiasm
• Communication and presenting
• Persuading and influencing
• Self-starter & Generating ideas.
• Team working
• Developing Self and others
• Compassion and care.
• Building confidence
• Commercial acumen
• Delivering results
• Wholeheartedness
• Trust
• Be curious and creative.

Only those shortlisted will be contacted. Strictly No agencies!

Job Type: Full-time

Pay: £23,500.00-£25,000.00 per year

Benefits:

• Company pension
• Enhanced maternity leave
• On-site parking
• Paid volunteer time
• Sick pay
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• Wirral, CH41 5LH: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (preferred)

Work Location: Hybrid remote in Wirral, CH41 5LH