Marketing Executive

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. but together we help our audience be better informed and understand the world around them. Our commitment to diversity and inclusion in the workplace As part of the wider fDi Intelligence team, this role forms part of the FT's B2B subscription marketing function and is tasked with implementing B2B marketing strategies for the fDi Intelligence portfolio, driving leads for these high-value subscription products and maintaining renewal rates. Work closely with the Marketing Manager, B2B Subscriptions, to plan, implement, manage and analyse all print and digital B2B subscription marketing activity for fDi Intelligence. Channels include but are not limited to: email, digital display, PPC, paid and organic social media, partnerships and events. Implement acquisition marketing campaigns using our marketing and customer data platform, Bloomreach, including targeted email marketing and on-site messaging campaigns to drive leads for the portfolio. Deliver our social media content strategy - includes promotion of events, speaking engagements, whitepapers, webinars, product features and content marketing. Help fulfil the brand’s presence at internal and external events including organising workshops and exhibition stands at key global industry events to drive leads for subscriptions. Work with the research team (Belfast) to identify opportunities to showcase content and data trends and build brand reputation within relevant markets, in order to deliver our content marketing plan. Work effectively with the FT Brand & Design studio to produce marketing collateral and other required graphic designs for all marketing activity ensuring the brand guidelines are adhered to. Work closely with other parts of the FT Specialist marketing team and the wider FT where appropriate to ensure collaborations are carried out to drive quality reach. Stay up to date with sector and industry trends (for example, changes in digital marketing) and ensure that current marketing strategies are in line with these. Ensure all campaigns are fully compliant with the latest laws and regulations (GDPR), and are in line with FT policies. Experience in supporting the planning, implementation and analysis of print and digital marketing campaigns Can demonstrate practical focus on campaign reporting and analysis Excellent creative judgement and copy-writing skills Ability to manage multiple projects, ensuring all deadlines are met Graduate or professional qualification in Marketing or related Business area Experience in subscription marketing Experience in setting up automated marketing campaigns and using a customer data platform such as Bloomreach, Salesforce, Hubspot and Mailchimp generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. com and a member of our team will be happy to help. #