SEND Segment Assistant

SEND Segment Assistant

Location: Office (based in Sheffield), or remote 

Annual Salary: £22,308

Contract: Permanent

Line Manager: Hannah Lawrence

Recruiter: Claire Bonnett

Hours: 37.5 hours per week. Flexible with core hours of 10am-2pm

As the Segment Assistant within the SEND (special educational needs and disabilities) team, you’ll work closely with the SEND Segment Manager and other SEND Segment Assistants. The aim of the team is to support Twinkl’s SEND teacher members to find the Twinkl content they need and learn more about SEND, and to reach new potential members and show them the value of a Twinkl membership. 

The majority of your time will be spent on creating high quality, informative and engaging social posts for Twinkl’s SEND Facebook, Instagram and TikTok channels - this will include creating both static and video posts.

You will be full of creative ideas for how to engage our target audience and be willing to try new things and use imaginative strategies to create interest in Twinkl products. You will be a confident communicator, familiar with social media, comfortable on camera, and have experience planning and teaching for learners with SEND in schools or other education settings. 

How you’ll spend your days:

• Supporting the growth of the SEND teacher market at Twinkl by creating social posts that showcase Twinkl’s products and how they can be used to support learners with SEND.
• Finding imaginative ways to reach new customers, using your own initiative to create engaging social posts that SEND teachers can relate to.
• Creating informative content about SEND that provides value to our social media followers and represents Twinkl positively as a source of SEND expertise.
• Keeping up to date with news, strategies and theories in SEND education in order to be able to share these with our customers.
• Communicating with others in the SEND team to share ideas and plan campaigns.
• Staying up to date with developments within the social media channels you are responsible for so that you are able to utilise new features and ensure that your posts achieve the best possible reach.

To succeed in the role, you will have:

• Experience in SEND classrooms working with pupils with a range of different needs.
• An interest and enthusiasm for learning more about issues and research within SEND education.
• Imaginative ideas and creativity.
• An excellent understanding of social media and how to engage and grow an audience.
• The confidence to create your own videos, speak to camera, and design well presented posts.
• Good organisational skills and the ability to manage your own time effectively. 
• Excellent communication skills and the ability to build positive working relationships.
• Initiative to spot trends and opportunities and act on these.
• The confidence to approach members of the wider Twinkl team and external collaborators to build relationships and draw upon their expertise.
• A willingness to be flexible, and an ability to think imaginatively and outside the box.

In this role, you will learn:

• The current issues and talking points within SEND education and the potential sensitivities that your posts will need to be mindful of.
• How to engage with SEND teachers on social media and encourage the loyalty of existing followers, as well as bringing in new followers and potential new Twinkl members. 
• How to use data to inform marketing decisions.
• How to draw on expertise from across the Twinkl team.
• To seize opportunities to meet the needs of our customers.

You’ll work with:

• Hannah Lawrence, the SEND Segment Manager, who is responsible for growing Twinkl’s SEND teacher market with the support of the segment team.
• The SEND segment team. This includes two existing SEND segment assistants who manage our SEND podcast and YouTube channels, and support our Speech and Language Therapy members. 
• Wider Twinkl teams. This role is varied, so you may work on projects with a range of different people and teams.

Requirements

We're interested in anyone who: 

• Has experience planning for and teaching young people with special educational needs and disabilities in an educational context, and is enthusiastic about high quality SEND provision. 
• Essential for remote working- You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check. You will also need a smartphone in order to create and post on some social channels. 

It would also be beneficial to:

• Have experience in growing social media, especially for a business.
• Have experience in creating video content such as TikTok videos or Instagram Reels. 
• Have experience in designing assets using Canva or similar.
• Have worked in specialist SEND settings.
• Have QTS.

We encourage applications from people with lived experience of having special educational needs or being neurodivergent or disabled themselves.

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year plus an additional day after two years service cap at 38, flexible working policy with opportunities to work from home and Twinkl subscription
• After probation - company sick pay and cycle to work scheme
• Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

 If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.