Senior Digital Marketing Manager

Senior Digital Marketing Manager - Maternity Cover page is loaded

Senior Digital Marketing Manager - Maternity Cover

Apply locations Birmingham time type Full time posted on Posted 3 Days Ago job requisition id R2936

At St. Modwen, we're experts in creating thriving communities and we're excited to be recruiting for colleagues who are ready to build their future with us.

Join us in the exciting role on a Fixed Term Basis to cover Maternity until mid 2025:

Senior Marketing Digital Manager

Job Purpose

Our purpose is changing places, creating better futures. The senior digital marketing manager will lead the homes digital strategy ensuring we reach existing and new audiences via multiple digital channels. They will lead the digital approach to new channels and software ensuring all relevant teams and stakeholders are included. The role purpose is to support the improvement of our sales through reaching audiences and enabling success through system development and implementation.

Key Accountabilities

• Develop and own the digital marketing strategy for the business with our external partners
• Build your stakeholder network of marketing colleagues, sales, design and external partners to deliver the strategy and build awareness of the brand.
• Create and communicate digital deployment plans for each platform that creates an integrated approach for the customer
• Work alongside external agency to develop a multi-channel paid media strategy maximizing budgets to build best-in-class online performance
• Support the SEO manager to create a focused organic content strategy to build success
• Ensuring all new web content is created with SEO first in mind. · Support CRO manager to create a data-led, test and learn approach strategy for conversion rate optimisation
• Manage all digital budgets and support Head of Marketing with wider budget reporting where needed ensuring all reporting is up to date and spend accurately reported
• Be the innovation lead in digital activity to enhance the customer experience across the whole journey
• Be the project lead for all digital systems development and integration for all marketing and customer activity (CRM / Website / Mobile)
• Build and implement reporting/analytics for all digital channels to performance manage digital activity and spend
• Translate these reports into simple dashboards/reports linked to business objectives for the business to understand performance.
• Work with brand team and external agencies to lead the development of unique and engaging video content for digital channels.
• Work with Senior Marketing Team to develop multi-channel marketing campaigns to promote key business messages and increase the quality of enquiries for the sales team.
• Lead GDPR and privacy management across digital platforms ensuring always in line with latest policies.
• Work with Senior Brand Designer to optimise opt-in email databases and design nurture programs to increase engagement.
• As part of the effective delivery of our Performance Development framework, provide coaching and regular feedback to maximise performance delivery and development, encouraging collaboration and empowerment to all team members.
• Ensure effective communication that enables engagement and enablement across the entire digital team.

We are committed to equality of opportunity for all employees and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. St. Modwen is a forces-friendly employer and actively supports applications from members of the Armed Forces community. Our expert recruitment team will be in contact with you soon to update you on the progress of your application. As part of our best practice recruitment process all successful candidates will be subject to background screening checks. Further detail on what is required as part of this process will be provided to you during this update. In the meantime, if you have any questions about our recruitment process please contact .

Please note, we partner with Morson International to carry out background checks on all new colleagues. If you’d like to know more about this, or you have any questions, please don’t hesitate in contacting us at