Account Director

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU, delivering best-in-class live commerce, affiliate strategy, paid media and trading execution.

This role sits at the centre of that. You will lead a portfolio of key accounts while managing and developing a team of Senior Account Managers, ensuring both client performance and internal standards are consistently high.

Our clients include: Unilever, Free Soul & L'Oréal

What You Will Do

Client Leadership & Strategic Ownership

• Own and lead a portfolio of high-value TikTok Shop clients
• Act as senior strategic lead across accounts, setting direction and ensuring delivery at every level
• Build and oversee best-in-class TikTok Shop growth strategies aligned to client commercial goals
• Maintain strong senior client relationships, acting as a trusted advisor
• Lead key meetings, QBRs and strategic planning sessions

Team Leadership & Account Excellence

• Manage and develop a team of Senior Account Managers
• Set performance standards across accounts and ensure consistency in output
• Provide coaching, feedback and support to drive team progression
• Oversee account delivery to ensure:
• Strong trading execution
• Clear communication
• High-quality reporting
• Step in where needed to unblock challenges and drive results

E-commerce Trading & Commercial Performance

• Oversee trading strategy across your account portfolio
• Ensure trading calendars are built, aligned and executed to a high standard
• Drive performance across:
• GMV growth
• AOV
• Conversion rate
• Margin optimisation
• Challenge trading decisions to ensure commercial outcomes are prioritised
• Identify opportunities to scale winning products and strategies across accounts

Affiliate & Creator Strategy Oversight

• Define how affiliate and creator strategies are deployed across accounts
• Ensure alignment between:
• Affiliate activity
• Trading strategy
• Promotional mechanics
• Oversee large-scale creator activations, campaigns and live moments
• Ensure teams are:
• Prioritising the right creators
• Structuring the right offers
• Driving consistent output

Performance & Forecasting

• Own performance at a portfolio level, not just individual accounts
• Review and challenge forecasts, ensuring they are realistic and commercially sound
• Lead performance reviews with clear insights, actions and accountability
• Use data to guide decisions across teams and accounts
• Ensure reporting is clear, consistent and actionable

Operational & Commercial Impact

• Support new business through strategy input and client conversations
• Identify opportunities to grow account revenue and expand scope
• Feed into internal processes, frameworks and best practices
• Help shape how Somerce delivers at scale as we continue to grow

How You’ll Work

• High ownership, high accountability role
• You lead from the front, not from the sidelines
• Expected to challenge, improve and raise standards
• Balance strategic thinking with hands-on involvement
• Fast-paced environment where performance matters

What We’re Looking For

Essential

• Strong experience in e-commerce, trading or performance marketing leadership roles
• Proven experience managing teams and leading client accounts
• Deep understanding of:
• E-commerce trading and merchandising
• Conversion rate optimisation
• AOV growth strategies
• Promotional planning and execution
• Highly commercial mindset with confidence in decision making
• Strong communication and stakeholder management skills

Desirable

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG
• Experience scaling high-growth e-commerce brands

Benefits

Core Benefits

• Competitive salary aligned to experience and impact
• Performance-related bonus / commission linked to account growth
• 28 days holiday + bank holidays
• Hybrid working (London & Manchester)
• Flexible working hours

Growth & Career Development

• Senior leadership exposure and influence
• Clear progression pathways as Somerce scales
• Opportunity to shape how we deliver for top-tier brands
• Work at the forefront of TikTok Shop and live commerce

Financial & Lifestyle Perks

• Company pension
• Monthly wellness allowance
• Team socials and events
• Staff discounts across brands and partners

Work Environment

• High-performance, no-bullshit culture
• Minimal bureaucracy, maximum accountability
• Surrounded by ambitious people who care about results
• We win as a team, success is shared