Account Manager, Digital & Biddable Media

About WPP Media

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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2440 - Account Manager, Digital & Biddable Media 

Role Summary and Impact

We are looking for an Account Manager with a strong foundation in Paid Social who is ready to take genuine ownership of their work. This is a hands-on, delivery-focused role for someone who is organised, commercially aware and takes pride in doing things properly. You will be integral to the day-to-day running of campaigns across the account — managing execution quality, supporting optimisation decisions, coordinating with offshore delivery teams and contributing to client-facing reporting and communications.

You will work closely with and report into the Account Director, supporting the translation of strategy into campaign delivery and helping to ensure that everything the team produces is accurate, on time and built to the highest standard. You will also play an active role in coordinating with offshore teams, helping to ensure that briefing, QA and workflow processes run smoothly and efficiently.

This is not a role for someone looking to observe from the sidelines. It suits someone who is eager to get involved, takes accountability seriously, is willing to learn across channels and ways of working, and wants to build a strong foundation for a career in digital media.

The role is primarily focused on the Qualcomm account, with the expectation that the successful candidate may additionally support other accounts or projects within the wider Channels & Solutions team as business needs require.

Skills and Experience

The Ideal Candidate

You will be a Paid Social practitioner with solid hands-on experience managing campaigns across platforms such as Meta, LinkedIn and TikTok. You will be comfortable working across both B2C consumer and B2B professional campaign types and will bring a working awareness of how Paid Social connects with other biddable channels such as Paid Search and Programmatic.

Beyond channel expertise, what matters most in this role is attitude and approach. You will be someone who takes ownership of their responsibilities without needing to be chased, communicates clearly and proactively, and consistently holds themselves to a high standard of work. You will be curious about performance data, quick to identify where something isn't working, and confident in bringing a recommendation to the table. You will also be a collaborative team member — supportive of those around you, reliable under pressure, and genuinely committed to learning and growing within the role.

Experience on a global technology account, or within a multi-market EMEA environment, would be an advantage but is not required. What we are looking for above all is someone grounded, dependable and motivated to do good work.

Essential Criteria

Paid Social Expertise

• Solid, hands-on experience managing Paid Social campaigns, with strong working knowledge of Meta (Facebook/Instagram) and LinkedIn; experience with TikTok is advantageous


• Proficiency in campaign setup, audience targeting, bid management, ad trafficking and ongoing optimisation across paid social platforms


• Familiarity with both brand awareness and performance/conversion campaign objectives, and the different approaches each requires


• Understanding of audience segmentation principles — including B2C consumer targeting and B2B professional audience strategies (particularly via LinkedIn)


• Working knowledge of tracking, pixel implementation and third-party measurement tools (e.g. GA4, Adobe Analytics, campaign manager platforms)

Cross-Channel Awareness

• An appreciation of how Paid Social integrates with other biddable channels — including Paid Search and Programmatic — and the role each plays within a broader digital campaign


• Comfort operating within a multi-channel team environment, where campaigns span more than one discipline and coordination across specialisms is part of everyday delivery

Campaign & Client Management

• Experience managing live campaigns day-to-day, including monitoring performance, flagging issues proactively and implementing optimisations in a timely manner


• Good client communication skills — able to prepare clear, accurate reporting and contribute confidently to status calls and written updates


• Strong attention to detail, particularly in relation to budget management, campaign setup and quality assurance


• Effective time management — able to prioritise across multiple active workstreams and meet deadlines consistently

Analytical & Reporting Skills

• Comfortable working with campaign data — able to identify trends, draw out relevant insights and translate these into clear, actionable recommendations


• Experience producing or contributing to regular performance reports and presentations for client or internal audiences

Team & Process Contribution

• Some experience supporting or coordinating with junior team members or offshore delivery teams — or a clear readiness and appetite to do so


• Familiarity with project management or workflow tools (e.g. Wrike or equivalent) is advantageous


• A process-oriented mindset — understands why rigour around briefing, naming conventions, finance processes and QA matters, and takes responsibility for upholding these standards

Desirable Criteria

• Experience working on global technology, B2B or multi-market EMEA accounts


• Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) — even at a working knowledge level


• Familiarity with offshore delivery models and the communication practices that make them work effectively


• Experience contributing to or writing campaign case studies, performance summaries or test-and-learn analyses

Responsibilities

Delivering Client Performance

• Take day-to-day ownership of Paid Social campaign management across the Qualcomm/Snapdragon account, ensuring campaigns are set up, trafficked and running in line with Mindshare best practice


• Carry out regular campaign health checks and proactive optimisations, monitoring performance against targets and flagging issues or opportunities to the Account Director in a timely manner


• Support the Account Director in translating campaign strategy into clear, actionable delivery briefs for specialist and offshore teams


• Contribute to client-facing reporting and status communications — preparing accurate performance summaries and supporting the AD in presenting these to clients


• Participate actively in client calls and internal team meetings, demonstrating a sound understanding of campaign activity and performance

Coordinating Delivery & Process

• Work closely with offshore delivery teams to ensure briefs are clear, deadlines are understood and output meets quality and accuracy standards


• Maintain accurate budget tracking and ensure finance processes are adhered to in line with Mindshare requirements


• Uphold rigour around workflow, naming conventions, QA and other operational processes — and flag where improvements could be made


• Make effective use of available technology and tools (including project management platforms) to keep workstreams organised and visible

Contributing to the Team

• Support the development and execution of testing and optimisation plans, contributing ideas and helping to document learnings


• Collaborate actively with other channel specialists within the Channels & Solutions team to support integrated campaign delivery


• Contribute to the agency's profile through participation in team meetings, writing campaign case studies and supporting new business or cross-team initiatives where appropriate


• Take ownership of your own development — proactively seeking feedback, engaging with training opportunities and building knowledge across channels and account context

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Job Code: 2440

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