Account Manager - eCommerce

1070 – Account Manager – eCommerce – MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and Impact

The Role:

We’re seeking an experienced Retail Media Account Manager to come and join the growing community in EssenceMediacom’s Commerce Practice.

We’re looking for a skilled Commerce Media Account Manager to support key client accounts across Amazon Sponsored Ads, Amazon DSP, CitrusAd and Criteo.

Responsibilities:

The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic.. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.

This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a group of our clients.

Job Responsibilities:

• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retailer agnostic bid management technologies such as Pacvue or Skai


• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.


• Ensure on-going campaign compliance to WPP Media established guidelines and best practices.


• Prepare campaign performance reports on a weekly, monthly, and quarterly basis, delivering campaign insight and optimisation opportunities.


• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.


• Address technical issues with media campaign serving.


• Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic within the retail media ecosystem.


• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About you

• Proven media agency background


• Strong hands-on experience running campaigns in Amazon Sponsored Ads and DSP


• Solid working knowledge of CitrusAd and Criteo (onsite and offsite retail media)


• Confident managing senior client stakeholders, simplifying complex performance results into clear recommendations


• Passion for coaching and building capability in your team

• Experience of Amazon Marketing Cloud (AMC) or retailer clean room analytics would be a nice to have but not required


• Exposure to wider commerce channels (e.g. Tesco Media)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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