Accountancy Sales Executive

Reed Learning is a market leading centre for all levels of CIPD professional qualifications, delivering HR/L&D apprenticeships and in-company soft skills training.

We hope that, like us, you’ll feel proud to be part of a team that inspires, supports and develops HR and L&D professionals with the skills they need to enhance their careers.

Pay Range

£35,000

Job Description

This is a business development and employer engagement role focused on growing our apprenticeship and commercial accountancy provision and strengthening partnerships with employers.

Your will be responsible for generating new business opportunities and delivering end-to-end apprenticeship and training recruitment solutions, from initial engagement through to enrolment. They play a key role in achieving income and learner start targets while ensuring compliance with government funding and awarding body rules, and quality standards.

Contract: Full time and permanent

Location: Hybrid with 1-2 days a week at the Reed Business School with some national travel.

What you’ll be doing:

• Lead business development activity across B2B and B2C channels, including inbound and outbound sales
• Generate new opportunities and grow employer partnerships within the accountancy sector
• Deliver a full end-to-end apprenticeship and training recruitment service, from initial engagement through to enrolment
• Achieve income and learner start targets to support organisational growth
• Conduct employer Training Needs Analyses (TNA) and support learner onboarding
• Negotiate and prepare contracts, funding agreements, and pricing models
• Undertake a range of sales activities including telesales, networking, social media, and face-to-face meetings
• Maintain accurate records via CRM systems and produce sales forecasts and pipeline reports
• Prepare reports and presentations to communicate business development performance and insights
• Represent the business at industry events, conferences, and networking opportunities

Required Skills & Qualifications:

• Proven experience in B2B sales or business development, ideally within training, apprenticeships, or accountancy
• A strong track record of achieving or exceeding sales targets
• Knowledge of the further education (FE) or training landscape, including emerging trends
• Ideally, an understanding of DofE funding rules and apprenticeship frameworks
• Awareness of the accountancy training market (advantageous)
• Excellent communication and presentation skills, with the ability to engage a wide range of stakeholders
• Experience using CRM systems to manage pipelines and track performance
• A proactive, results-driven approach with strong organisational skills
• GCSE (or equivalent) in English and Maths at Level 2 or above

What you can expect:

• Competitive salary with a clear and transparent structure to earn uncapped bonus
• Great rewards including bonuses, private medical cover, and exclusive high‑end incentives.
• Strong wellbeing support with a wellbeing hub, cycle‑to‑work scheme, and assistance programme.
• Inclusive, supportive culture where everyone belongs and feels valued.
• Clear career development through funded training, progression opportunities, and recognition schemes.
• Flexible financial perks such as discounts, pension options, and EV schemes.
• Family‑friendly and social environment with extra holiday options, family leave, and community events.

Simply submit an application to express your interest! If successful, Talent Acquisition will get in contact to arrange a telephone interview. Following this we will either arrange a video interview or register your interest for a face to face interview.

We’re always on the lookout for people who want to make a difference and are passionate about helping others progress their careers.