Acquisition Marketing Associate-UK

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

Who we are

Acquisition Marketing is focused on planning and executing outbound digital marketing campaigns with the primary objective of acquiring new customers. Team members are responsible for developing and implementing strategies to reach a broader audience, leveraging various online channels such as social media, search engine marketing, app marketing, and video advertising. They use data-driven insights to optimise campaigns and drive efficient customer acquisition, working closely with cross-functional teams to ensure the successful expansion of the user base. Success in this role is measured by the ability to effectively grow the customer base while maintaining a strong return on investment. 

About the right team member

The Acquisition Marketing Associate is responsible for driving customer acquisition through the execution of paid social campaigns. This role involves managing day-to-day operations, budgets and campaign optimisations. The ideal candidate has a working knowledge of the paid media ecosystem, including Facebook, Instagram, TikTok, Snapchat. The candidate should display analytical skills, problem-solving ability and motivation to stay ahead in the ever-evolving paid social landscape. This role is paid-only and does not involve organic social media management.

About the role

• Assist in the creation, execution, and optimisation of paid social media campaigns across Facebook, Instagram and TikTok


• Monitor campaign performance, providing insights and recommendations for optimisations based on key metrics


• Work closely with creative teams to develop assets which align with campaign objectives and target audiences


• Continuously test and iterate on creatives, audience targeting, and bidding strategies to improve performance


• Help ensure media is executed within budget while optimising for maximum performance


• Stay informed on the latest trends, best practices, and platform updates related to paid social


• Execute testing roadmap, including tracking learnings and proposing new tests

Skills & experience

• Bachelor's degree in Marketing, Advertising, Business, or a related field


• 1-2 years hands-on paid social marketing experience (Facebook, Instagram, TikTok)


• Solid understanding of social media platforms, campaign objectives, and optimisation techniques


• Results-oriented, with a track record of exceeding acquisition targets


• Strong understanding of paid performance drivers and paid user funnels


• Experience with managing multiple campaigns and projects simultaneously


• Strong analytical skills with the ability to interpret data and make data-driven decisions


• Exceptional stakeholder management, communication and organisational skills


• Adaptable mindset with the ability to think creatively about problems


• Agency experience is a bonus