Advertising Manager

The role:

As part of the Brand and Product Marketing team, the Advertising Manager will lead digital advertising efforts to drive pipeline growth and support brand visibility. You'll manage multi-channel campaigns across LinkedIn, Google Ads, and industry platforms targeting enterprise HR and Payroll decision-makers.

Key Responsibilities:

• Develop and optimise advertising strategies across multiple digital channels.

• Collaborate with brand, content, and product marketing teams to craft compelling, high-performing ad creative.

• Track and analyse performance metrics (CPL, MQLs, conversion rates, CAC, ROI).

• Conduct A/B testing to maximise ad effectiveness.

• Manage advertising budgets, agencies, and platform relationships.

• Ensure cohesive integration with broader marketing initiatives and maintain brand consistency.

The role requires strategic insight, hands-on experience with digital tools, and a strong understanding of advertising best practices.

Essential Skills & Behaviours:

• Innovative and creative in advertising strategy.

• Strong communicator, able to engage stakeholders effectively.

• Analytical, using data to optimise performance.

• Adaptable, staying current with digital trends.

• Collaborative, working well across teams.

• Detail-oriented, ensuring accuracy and quality.

• Effective manager, inspiring and guiding others.

Critical Competencies:

• Strategic Thinking: Proven success leading at least 4 major integrated campaigns annually, achieving brand awareness growth or 85%+ success against KPIs.

• Creative Direction: Track record of delivering campaigns with 15%+ above-average click-through rates.

• Project Management: Ability to manage 4+ campaigns concurrently, delivering 95% on time and within 5% of budget.

• Analytical Proficiency: Experience improving ROI by 10% through data-led optimisation and use of performance dashboards.

• Budget Management: Managed £2M+ advertising budgets effectively.

• Digital Expertise: Skilled in platforms like Google Ads, Meta, and LinkedIn, with strong knowledge of SEO, SEM, and digital marketing trends.

• Executive Communication: Confident presenting strategies to senior leadership.

Culture & Benefits at Zellis
At Zellis, we’re committed to powering exceptional employee experiences through award-winning HR and Payroll solutions. As the largest provider in the UK and Ireland, we serve leading organisations across multiple sectors.

We foster an inclusive, growth-focused culture shaped by our values: Unstoppable Together, Always Learning, Make It Count, and Think Scale. You'll thrive in a collaborative, supportive environment where innovation is encouraged and contributions are recognised.

What You’ll Get:

• Competitive salary

• 25 days holiday + your birthday off (with option to buy more)

• Private medical insurance & life assurance (4x salary)

• Enhanced pension (up to 8.5% company contribution)

• Wide range of flexible benefits for wellbeing, lifestyle, and financial health

At Zellis, you’ll have the platform to grow, challenge the norm, and help shape the future of work.