Allocation Lead

We’re hiring an Allocation Lead to own and lead global allocation and replenishment strategy, supporting our retail estate across all regions and categories. This role is critical in driving full-price sales, availability, and inventory efficiency as Gymshark continues to scale globally.

You’ll move beyond execution into true ownership — shaping global allocation strategy, influencing in-season trade decisions, and acting as a trusted partner to Planning, Merchandising, Retail Operations, and Supply Chain teams worldwide. You’ll balance data-led decision making with strong commercial judgement to ensure inventory is positioned to meet customer demand across diverse markets, while supporting Gymshark’s long-term growth ambitions.

WHAT YOU’LL BE DOING:

Allocation & Replenishment

You’ll work in close partnership with Planning and Merchandising to:

• Own allocation and replenishment strategy for your categories, from launch through end of life.


• Lead initial allocation decisions by department, class, style, colour, and size across all retail locations.


• Define and apply store grading, size curves, and replenishment logic to maximise productivity and availability.


• Proactively manage inventory risk through inter-store transfers, intake phasing, and replenishment exits.


• Lead allocation strategy for new store openings, expansions, and key commercial moments.

In-Season Management

You’ll be responsible for:

• Owning weekly trade reviews for your categories, providing clear insights, risks, and recommended actions.


• Partnering with Planning on forecast re-phasing, inventory positioning, and OTB conversations.


• Identifying missed demand and over-exposure early and driving corrective action.


• Ensuring sustained availability of core and replenishment styles in line with sales trends.


• Influencing markdown, promotional, and lifecycle decisions to protect margin and stock health.

Tools, Data & Process

You’ll also:

• Act as a subject matter expert on allocation tools, data, and reporting.


• Ensure accuracy and integrity of allocation inputs across stock, sales, and store attributes.


• Drive continuous improvement of allocation processes, tools, and ways of working.


• Support testing, implementation, and adoption of new allocation and planning systems.


• Coach and support junior allocators, sharing best practice and raising overall team capability.

WHAT YOU'LL NEED:

This is a hybrid role and you must be able to attend the GSIQ, Solihull office, 3 days per week. 

Essential Skills

• Proven experience in allocation and replenishment within retail or omni-channel at a senior level.


• Strong commercial acumen with the ability to influence trade decisions.


• Advanced analytical skills with confidence working with large, complex datasets.


• Clear, confident communication with the ability to challenge and align stakeholders.


• Strong prioritisation skills in a fast-paced, high-volume environment.


• Advanced Excel skills and strong aptitude for learning new systems.

Preferred Skills

• Experience owning allocation strategy for multiple categories or regions.


• Exposure to system implementation or tooling evolution.


• Experience coaching or mentoring junior team members.


• A passion for the gym and living an active lifestyle—because understanding the product starts with living it.

CLOSING DATE: Friday 30th January 2026