App Marketing Manager

Burton Recruitment is delighted to partner with an entrepreneurial, market-leading company that's scaling rapidly. We're seeking an experienced App Marketing Manager to join their dynamic marketing team and drive app performance and conversion optimisation.

This is an exciting opportunity for a senior app marketing professi onal to take ownership of mobile app performance across Apple and Android platforms. You'll focus on conversion optimisation, user journey analysis, and strategic budget allocation to maximise app growth and ROI.

• Conduct comprehensive app marketing audits across iOS and Android platforms
• Analyse and optimise user journeys from app store discovery through to conversion
• Develop and implement keyword strategies and landing page optimisation
• Investigate conversion barriers and implement solutions to improve performance
• Collaborate closely with paid media, organic, and CRM teams to create integrated campaigns
• Provide strategic budget allocation recommendations across marketing channels
• Monitor and analyse app performance metrics and user acquisition data
• Work with analytics platforms to track and report on key performance indicators
• Partner with cross-functional teams to align app marketing with broader marketing objectives
• Stay current with app store trends, algorithm changes, and industry best practices

• Senior-level experience in app marketing and mobile user acquisition
• Proven track record in app store conversion optimisation (not traditional ASO)
• Strong analytical skills with experience in app performance metrics and analytics platforms
• Expertise in user journey mapping and conversion funnel optimisation
• Experience with keyword research and landing page optimisation for mobile apps
• Budget management and allocation experience across digital marketing channels
• Excellent cross-functional collaboration skills
• Data-driven approach with ability to translate insights into actionable strategies
• Self-motivated professional who thrives in a fast-paced, entrepreneurial environment
• Strong communication and presentation skills

• Competitive salary commensurate with experience
• Excellent bonus scheme, paid monthly and based on both group and individual performance
• Comprehensive benefits package including monthly car valet, monthly socials
• Opportunity to work with a market-leading, rapidly scaling business
• Direct reporting line to Chief Marketing Officer
• Collaborative team environment with cross-functional projects
• Career development opportunities in a growing company
• Chance to make significant impact on app performance and growth

This is a fantastic opportunity for an ambitious app marketing professional to join a thriving business and drive meaningful results in mobile user acquisition and conversion.