Apparel Manager, Brand Marketing

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

The Team You’ll Join

You’ll sit within Runna’s Brand Marketing team, while working day-to-day with Events, Social, Ambassadors, and external suppliers across both Runna and Strava. This is a genuinely cross-brand role, created following Strava’s acquisition of Runna, and is central to unlocking shared efficiencies, aligning ways of working, and driving greater impact across both brands. You’ll collaborate closely with Strava teams, while remaining embedded in Runna.

Branded apparel is a critical part of the brand experience across both businesses. It’s not just merchandise - it builds awareness, brings our communities together, and is a meaningful driver of retention for runners across Runna and Strava.

What you’ll be doing

We’re looking for an Apparel Lead to own, build, and scale the apparel function across both Runna and Strava.

This is a hands-on, individual contributor role. At this stage, you’ll be the sole owner of apparel, so you’ll need to get stuck in across every area - from strategy and planning through to day-to-day execution and delivery.

You’ll be responsible for managing existing apparel activity while building the processes, structure, and ways of working from the ground up as the businesses come together and continue to grow. You’ll act like an owner - setting direction, owning performance, and diving into both the big picture and the small details to ensure both brands’ physical presence reflects the quality of their products and the strength of their communities.

1) Own and Lead Strava & Runna Apparel

• Own the end-to-end apparel lifecycle across both Strava and Runna, from concept and item selection through to launch and post-launch performance.

• Work closely with Brand and Design teams at both companies to ensure apparel is on-brand while finding efficiencies across shared processes.

• Lead the development of apparel collections people genuinely want to wear - across training, rest day, race day, and community moments.

• Own supplier relationships, production timelines, and quality standards across both brands.

2) Build the Function: Operations, Process & Financial Ownership

• Build clear, scalable processes from the ground up, aligning business needs, supplier relationships, and long-term growth.

• Own and improve Shopify and ecommerce operations where relevant, ensuring a premium customer experience.

• Take full ownership of apparel financials, including P&L, margins, pricing strategy, inventory risk, and forecasting.

• Lead inventory planning and stock management with third-party suppliers.

• Define and manage customer support and issue-resolution processes in partnership with CX teams.

• Use data, sales performance, and customer feedback to improve future collections and decision-making.

• Set high standards for organisation, timelines, and operational execution.

3) Apparel Across Marketing, Events & Product Experiences

• Lead the marketing and activation of apparel across events, campaigns, and in-app experiences for both brands.

• Plan and deliver apparel photoshoots in collaboration with Brand and Creative.

• Generate apparel-led social content ideas with Brand and Social teams.

• Oversee apparel logistics for events, ensuring smooth delivery under pressure.

• Ensure apparel is meaningfully integrated into in-app moments (e.g. rewards, milestones, community activations).

4) Cross-Team Collaboration & Getting Stuck In

• Work closely across Runna and Strava teams to align apparel strategy, timelines, and execution.

• This role requires a do-er mindset - you’ll be expected to roll up your sleeves and handle everything from strategic planning to smaller operational tasks.

What you’ll bring to the team:

• 4-7 years’ experience in apparel, sportswear, branded merchandise, or a related field.

• Experience owning projects end-to-end and building processes rather than inheriting them.

• Strong operational and commercial mindset, with confidence working on financials and P&L.

• Experience managing suppliers, production timelines, and inventory.

• Comfortable managing ecommerce platforms (e.g. Shopify) and analysing performance data.

• A natural owner — proactive, accountable, and comfortable making decisions.

• Strong communicator who works well across creative and commercial teams.

• Passion for running, sport, or active communities.

• London-based, able to work from our Vauxhall office at least 3 days per week.

Bonus points if you have:

• Experience working across multiple brands or businesses.

• Additional language skills to support international growth.

Salary and Benefits

We’re offering a salary of £50,900-£56,700 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧

• 🏢 Flexible working – we typically spend 2–3 days a week together in our Vauxhall office

• 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)

• 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!)

• 🧡 Strava membership!

• 🧘 Headspace membership

• 💸 Money every year to spend on gear, events and the gym!

• 🤑 We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)

• 🏥 Private health insurance with Bupa and workplace pension scheme

• 💖 Modern Health ia a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress

• 🥕 Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview Process:

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

1. Screening call with Talent Team (25-minute video call)

2. Intro call with Fran, Head of Brand Marketing (Runna)

3. Final round in London Office with a Take Home Task. ~1h30 in-person to present task to Fran, Lou and Maya, Brand Director (Strava) and then meet Ben, Co-Founder of Runna.

Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner