Apprenticeships Senior Business Development Manager

Senior Business Development Manager – Apprenticeships

Location: West Midlands – including Birmingham, Wolverhampton, Coventry, Dudley, Walsall, Sandwell, and Solihull
Salary: £45,000 – £50,000 + Bonus
Contract: Full-time, Permanent | Hybrid

Are you an experienced business development professional with a passion for apprenticeships and work-based learning? This is your opportunity to take a senior role, leading employer engagement, driving apprenticeship growth, and supporting workforce development across the West Midlands.

About the Company

You’ll be joining a well-established and values-driven training provider delivering high-quality apprenticeships, work-based learning, and skills development programmes across the region. The organisation is dedicated to creating opportunities for learners and helping employers build skilled, confident, and future-ready teams.

Benefits include:

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Competitive salary (£45,000 – £50,000) plus performance bonus

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Hybrid working with regional flexibility

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25 days holiday plus bank holidays

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Mileage and expenses covered

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Ongoing CPD and professional development support

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Clear career progression and a supportive management team

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Collaborative and innovative culture where your contribution is recognised

About the Job

As a Senior Business Development Manager, you will take ownership of apprenticeship sales and employer engagement across Birmingham, Wolverhampton, Coventry, Dudley, Walsall, Sandwell, and Solihull. You will lead the development of strategic partnerships, manage key employer relationships, and ensure apprenticeship and work-based learning targets are achieved.

Key responsibilities include:

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Leading the development of employer partnerships across the West Midlands

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Driving growth in apprenticeships and work-based learning programmes to meet start and revenue targets

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Developing and implementing effective sales strategies tailored to employer needs

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Preparing tailored proposals, presentations, and contracts for prospective employers

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Attending networking events, employer meetings, and regional skills events

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Collaborating with internal teams to ensure smooth onboarding and delivery of apprenticeship programmes

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Providing market insight, supporting bid and tender development, and contributing to strategic planning

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Mentoring and guiding junior business development staff where applicable

Ideal Candidate

The ideal candidate will be commercially focused, with a strong track record in apprenticeship sales, employer engagement, or work-based learning business development.

You will bring:

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Proven success in achieving apprenticeship starts, sales, or revenue targets

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Strong understanding of apprenticeship funding, delivery models, and work-based learning frameworks

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Excellent communication, presentation, and stakeholder management skills

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Ability to identify, develop, and convert new business opportunities

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Confidence working autonomously and managing regional priorities

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Leadership experience, with the ability to guide a small business development team

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Full UK driving licence and flexibility to travel across the West Midlands

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A passion for skills, apprenticeships, and workforce development

Apply Now

If you are ready to take a senior leadership role driving apprenticeship growth and work-based learning across the West Midlands, building employer partnerships and making a tangible impact on learners and businesses, we want to hear from you. Apply now to become a Senior Business Development Manager – Apprenticeships and play a key role in shaping the future of workforce skills development
Only candidates based in UK and eligible to work in UK are allowed