Area Commercial Finance Manager - Revenue

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Area Commercial Finance Manager – Revenue is responsible for overall pricing and revenue management across WE. The role provides oversight of sustainable pricing strategies across different markets and categories, ensuring value creation and long‑term profitability.

Acting as a trusted business partner, the jobholder challenges and supports commercial leaders to improve overall performance through strong financial insight and decision support. The role also fosters a high‑performance team culture while delivering high‑quality financial analysis and actively influencing DRBU ways of working and strategic direction.

Your key responsibilities will include:

• Drive pricing and excise strategy analysis across Western Europe, identifying opportunities to optimize commercial performance.


• Conduct pressure testing of pricing and excise scenarios to support strategic decision-making and business growth.


• Analyze sustainable pricing in Traditional Business while supporting pricing rhythm and execution across New Categories.


• Support the development and implementation of pricing and excise strategies, ensuring alignment with regional business objectives.


• Oversee pricing governance and regional reporting, ensuring compliance with global pricing policies and guidelines.


• Partner closely with regional and area Finance teams, acting as a trusted advisor and facilitating cross-functional collaboration.


• Lead bi-annual competitor pricing analyses, delivering actionable market insights to support strategic decisions.


• Translate complex pricing, market, and competitor data into clear recommendations that enable informed business decisions.


• Comply with and implement activities in accordance with regulations related to environmental protection, occupational health and safety, fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

•  5+ years of experience in Finance within an FMCG organization or consulting environment, with a strong commercial mindset.


• Proven experience as a Finance Business Partner, Management Accountant, or Financial Accountant.


• Strong understanding of FMCG commercial dynamics, pricing, marketing principles, and business strategy.


• Experience in financial planning, performance management, and setting and tracking financial and commercial KPIs.


• Excellent stakeholder management, communication, and influencing skills, with the ability to build trusted partnerships across functions.


• Proactive and analytical problem-solver who challenges the status quo and brings forward innovative ideas.


• Strong leadership and interpersonal skills, with experience managing stakeholders and/or leading teams in a dynamic environment.


• Professional finance qualification (e.g., CIMA) is an advantage; MBA or equivalent finance background is preferred.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)


• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives


• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.


• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills


• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.