Area Manager - North West

This role will cover North West.

At Everlast Gyms, we’re not just redefining fitness, we’re building a movement. Our state-of-the-art training environments, cutting-edge equipment, and high-energy group training experiences are built to elevate our members and our people every single day.

As an Area Manager, you’ll take charge of multiple gym locations across the Midlands. You’ll be responsible for overseeing operational excellence, driving commercial performance, and delivering a consistently elevated member experience across all your sites. Your mission is to ensure each gym not only meets but exceeds our standards  from team leadership and service delivery to profitability and compliance.

This is a high-impact leadership role for someone who thrives in a fast-paced, results-driven environment and is ready to take the next step in their multi-site management career with one of the UK’s fastest-growing fitness brands.

The Benefits

Elevation is a part of our core, matching with great company benefits to mention a few:

• 20% discount across all Frasers Group facias
• Eligibility for the Fearless 1000 bonus scheme
• Free Gym membership
• Monthly Frasers Group Champion - winners get double their salary for the month
• Reward and recognition with our Everlast Gyms monthly champions
• Training and development through Frasers Group with recognised, funded qualifications available including Level 3, 5 & 7 in management & leadership
• Enhance your fitness knowledge with product training and the opportunity to deliver personal training sessions and group training

You will ensure all gyms in your area operate to the highest standard in cleanliness, maintenance, safety, and member experience. You’ll coach, develop, and hold General Managers accountable to performance targets, creating a strong leadership culture that empowers teams to thrive.

You will take full ownership of commercial performance across your region, driving both income and cost control to ensure your sites consistently hit and exceed KPIs including membership growth, attrition, and secondary spend.

You’ll be responsible for embedding the Everlast Gyms brand identity across all locations, ensuring consistency in standards and alignment with Frasers Group’s ambition to elevate and innovate. This includes supporting digital rollouts and transformation initiatives.

A key part of your role will be identifying and developing future talent. You’ll focus on succession planning and creating a clear internal pipeline for leadership progression, while fostering a high-performance culture rooted in accountability and results.

You will also play an active role in the successful launch of new gym locations and elevation projects across the Midlands, supporting with pre-opening planning, recruitment, and opening-day execution to drive immediate commercial impact.

Compliance will be a core expectation, with all sites expected to meet legal and company standards across health and safety, safeguarding, and data protection.

You’ll use operational and digital reporting tools to analyse performance, identify trends, and make data-driven decisions that enhance both member satisfaction and commercial delivery.

• Proven experience as a multi-site manager ideally within a fitness space
• Strong leadership skills with the ability to inspire high-performing teams
• Commercial acumen with experience managing P&L and delivering against targets
• Passion for health, fitness, and customer service
• Excellent communication, planning, and decision-making abilities
• A flexible approach to working hours and travel across the Midlands region
• Experience with gym CRM/operations systems and digital tools is advantageous

At Everlast Gyms we live by our core values:

• Think Without Limits – Move fast, take bold action, and bring the team along with you.
• Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
• Be Relevant – Stay connected to our people, our partners, and the planet.

Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

Want to know see more of the great things our brand does please visit our LinkedIn page here.