Area Sales Manager

Area Sales Manager
Territory: West, South South West, Central England & Wales
Company: Mawsley Machinery (Part of the Manitou Group)

About the Role

Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you'll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts.  You'll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

What You’ll Be Doing

Sales & Business Development

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  Plan and deliver a structured sales strategy for your area.
  

  
  


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  Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
  

  
  


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  Meet with key decision makers to understand their requirements and offer tailored solutions.

  
  


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  Secure orders in line with targets and maintain healthy profit margins.

  
  


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  Work alongside our finance partners to provide tailored funding solutions to customers.

  
  


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  Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.

  
  


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  Keep up to date with market trends, competitor activity, and pricing shifts.
  
  

  
  

Customer Relationship Management

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  Build and maintain strong, long term customer relationships.
  

  
  


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  Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
  

  
  


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  Be the key point of contact for enquiries, pricing, and after sales support.
  

  
  


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  Provide detailed product knowledge and technical advice to customers.
  

  
  

Sales Admin & Reporting

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  Manage your sales pipeline and update activity through our CRM.
  

  
  


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  Provide regular updates, territory performance reports, and forecasts.
  

  
  


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  Assist with credit control and help ensure timely payments from customers.
  
  

  
  

Team Collaboration

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  Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
  

  
  


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  Coordinate with marketing on events, promotions, and lead generation campaigns.
  
  

  
  

What We’re Looking For

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  Proven track record in capital equipment sales within the construction and/or powered access sectors.
  

  
  


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  Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.

  
  


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  Confident communicator with strong negotiation and relationship building skills.
  

  
  


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  Well organised, proactive, and results driven.
  

  
  


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  Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar. 
  

  
  


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  Full UK driving licence.
  
  

  
  

What We Offer

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  Competitive salary with uncapped commission structure.
  

  
  


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  Company vehicle and credit card for business expenses.
  

  
  


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  Company life insurance scheme
  

  
  


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  Training, product support and long-term career growth.

  
  

Ready to Apply?
Send your CV and a brief cover letter to [email protected]