Area Sales Manager

Elmbridge Supplies are a leading supplier of joinery & wood coatings, industrial spray equipment, industrial coatings & accessories and engineering supplies.

We are recognised as a leader in the UK for industrial coatings, spray equipment & welding solutions and committed to providing high levels of customer satisfaction.

We are a progressive company that is proud of its values:

• Make It Happen – Drive it Home: Every Task, Every Turn, Every Time


• Quick Learners - Master the Track: Every Sprint, Every Challenge, Every Skill


• Team Players – Stronger Together: Every lap, Every role, Every win


• Conscientious – Every Detail Counts: Drive with Care, Finish with Pride

Our Area Sales Managers are responsible for driving sales of coatings, paint shop consumables and application equipment to both new and existing customers within the manufacturing sector to achieve the company’s revenue targets.  We cover a diverse client base, from steel fabricators to premium kitchen manufacturers. 

Overview of the role

Reporting to the Sales Director, you will be responsible for managing and developing sales within your designated territory.  You will build strong relationships with both existing and prospective customers, identify new business opportunities, and provide expert advice on products and solutions that meet customer requirements.

This is a field-based role requiring regular travel throughout your region, alongside monthly visits to our Gloucester headquarters for meetings and training.

Key Responsibilities

• Achieve Sales Targets: Consistently meet or exceed revenue and GP targets set by the Company for your designated area


• Customer Acquisition: Identify and onboard new customers who align with our Target Market Customer Statement


• Customer Retention and Development: Maintain strong relationships with all existing customers to ensure their needs are met and over 95% of their spend is retained. Analyse gaps in the customer spend to identify opportunities to upsell and sell additional products to existing customers.


• Prospecting: Proactively seek out and develop new customers and sales opportunities.


• System and Process Compliance: Fully utilise all Elmbridge Systems and Processes, ensuring
  
  
  
  • All face-to-face meetings, demonstrations and MSIs (Meaningful Sales Interactions) are logged in Hub Spot within 24 hours
  
  
  • Hubspot sales pipelines are updated weekly
  
  
  • Attend all Sales Meetings in person
  
  
  
  


• Product and Technical Knowledge: An up-to-date knowledge of all Elmbridge products and the ability to answer technical questions related to the products is essential.

Key Requirements

• Experience in our industry is required


• Proven experience in a field-based sales role


• A strong track record of sales achievement and the ability to develop client relationships


• Ability to communicate effectively and professionally to build relationships with both external and internal customers


• Self-motivated and results-oriented approach to achieve goals


• A full UK driving license.