Area Sales Manager - ABAC Air Compressors

Your role

As an Area Sales Manager - ABAC Air Compressors, your mission is to to maximise and grow the sales of our ABAC air compressor range via a network of appointed distributors. 

You will

• Build, develop, and nurture strong customer relationships to support shared growth objectives.


• Manage and motivate a network of distributors within your territory.


• Plan and prioritise sales activities. Customer/prospect interaction and marketing activities towards achieving agreed business aims, including long term growth and profitability.


• Manage your region effectively, maintaining strong awareness of channel coverage, identifying gaps and actions to close them, and monitoring competitor activity and market pricing.


• Drive a value-based sales approach, clearly promoting product features and benefits.


• Use the latest sales tools (e.g., C4C SAP).


• Follow up on all leads and opportunities within required timeframes, maintaining quote logs and appointments in C4C.


• Follow the business line pricing strategy to support channel management and maximise business results.


• Contribute to the positive development of Customer Satisfaction/NPS scores


• Attend company & sales meetings as required and ensure that all subsequent actions required are undertaken.


• Undertake ad-hoc project work as required. 

To succeed, you will need

• Proven sales experience, ideally in capital equipment or technical products.


• Experience working with or managing distributor networks.


• Knowledge of the compressed air industry (advantageous but not essential).


• A technical qualification or background (beneficial but not essential). If you bring strong sales skills, a positive attitude, and a willingness to learn, we will provide full product training.


• A full UK driving licence – this is a field-based role with regular travel across your territory.


• Strong IT skills and a willingness to get comfortable with new systems and CRM tools.


• Excellent communication and interpersonal skills – the ability to build trusted relationships with both clients and colleagues


• Strong organisational and time-management skills, with a proactive approach to planning and meeting targets.


• Ability to plan, prioritise and work autonomously in a field‑based role.


• Less than 3 points on driving licence.Lives within geographical area and able to commute reliably to Warrington office when required.


• Able to stay overnight on occasions in the UK or Europe as and when required.

In return, we offer

• Culture of trust and accountability


• Lifelong learning and career growth




• Comprehensive compensation and benefits


• Health and well-being

Job location

This role is responsible for the Southern Area, covering Staffordshire and regions to the south.

Contact information

 Talent Acquisition Team: Maybelle Bryant