Area Sales Manager - Northern England

We are seeking an ambitious and commercially driven Business Development/ Area Sales Manager to develop and grow sales across Northern England.

The successful candidate will be responsible for promoting Norseal’s comprehensive range of fire door, acoustic, smoke control, fire stopping and sealing solutions to:

Timber door manufacturers
Architectural ironmongers
Door set manufacturers
Fire door manufacturers
Specialist distributors
Joinery manufacturers
Passive fire protection companies
Specification influencers
The role combines new business development, account management, product specification and relationship building to increase market share and revenue growth across the region.

Key Responsibilities

Business Development

Identify, prospect and secure new customers within the timber door manufacturing and architectural ironmongery sectors.
Develop strategic sales plans to achieve territory sales and margin targets.
Create and maintain a healthy sales pipeline using CRM systems.
Generate new opportunities through networking, industry events, exhibitions and referrals.
Secure product approvals and preferred supplier status with key customers.
Account Management

Manage and grow existing customer relationships.
Conduct regular customer visits and business reviews.
Deliver sales presentations and product demonstrations.
Identify opportunities to increase product penetration within existing accounts.
Negotiate commercial agreements and annual contracts.
Product Promotion & Specification

Promote Norseal’s portfolio including:

Acoustic door seals
Smoke seals
Intumescent fire seals
Automatic drop seals
Glazing seals
Sliding door sealing systems
Fire stopping solutions
Door hardware products
Letterplates and security products
Ironmongery protection systems
Bespoke sealing solutions
Market Development

Monitor competitor activity and market trends.
Identify emerging opportunities in fire door compliance, certification and passive fire protection.
Work closely with technical and marketing teams to support product launches and campaigns.
Provide accurate market intelligence and customer feedback.
Project & Specification Selling

Engage with manufacturers at design and production stages.
Support customers with product selection, compliance requirements and technical solutions.
Work with architects, specification writers and project stakeholders where appropriate.
Develop opportunities that lead to long-term specification of Norseal products.
Reporting

Maintain accurate CRM records and forecasting.
Produce monthly sales activity and pipeline reports.
Track KPIs including sales revenue, gross margin, new account wins and project opportunities.
Key Performance Indicators

Achievement of sales and profit targets.
New customer acquisition.
Growth of existing accounts.
Pipeline value and conversion rates.
Product specification wins.
Customer retention and satisfaction.
CRM compliance and reporting accuracy.
Skills & Experience Required

Essential

Minimum 3 years’ experience in business development or technical sales.
Proven track record of selling into:

Timber door manufacturers
Architectural ironmongers
Building products distributors
Construction product supply chains

Strong commercial negotiation and presentation skills.
Ability to work independently in a field-based role.
Full UK driving licence.
Excellent communication and relationship-building abilities.
Desirable

Experience within:

Fire door industry
Architectural ironmongery
Passive fire protection
Timber products
Door hardware
Building products manufacturing

Knowledge of:

Fire door compliance
BS 476 and EN fire testing standards
Acoustic performance requirements
Doorset manufacturing processes

Existing network within the timber door or ironmongery sectors.
Personal Attributes

Self-motivated and results driven.
Professional and credible with customers.
Strong problem-solving ability.
Strategic thinker with a proactive approach.
Excellent organisational and time-management skills.
Team player capable of working across multiple departments.
Passionate about delivering exceptional customer service.
What Success Looks Like

Within the first 12 months you will:

Establish strong relationships with key timber door manufacturers and architectural ironmongers across the territory.
Secure multiple new trading accounts.
Deliver consistent sales growth against target.
Increase specification and usage of Norseal products across customer manufacturing operations.
Become a trusted advisor on fire, smoke and acoustic sealing solutions.
This role offers an excellent opportunity for a highly motivated sales professional to join a respected market-leading specialist supplier and play a key role in supporting the continued growth of Norseal throughout the North of the UK
Only candidates based in UK and eligible to work in UK are allowed