Area Sales Manager - SAS

Your role

This role is responsible for driving new business growth across the SAS business line by identifying and converting opportunities within both new and existing customers. The position plays a critical role in expanding Atlas Copco’s market share within industrial assembly by, growing our proactive maintenance business, unlocking underpenetrated accounts and establishing a strong presence in targeted sectors.

You will

• Identify, target and secure new business opportunities across the SAS portfolio within defined industries and territories.


• Build and maintain a high value, sustainable pipeline through proactive prospecting and customer engagement.


• Develop strong relationships with key decision makers across engineering, production, and quality functions.


• Lead the full sales cycle from initial contact through to order intake, ensuring timely and effective conversion of opportunities.


• Deliver value-based proposals focused on productivity, quality improvement, and cost reduction for the customer.


• Maintain strong commercial discipline, ensuring pricing integrity and profitable contribution in line with business expectations.


• Collaborate closely with product sales, service, and technical support teams to deliver complete customer solutions.


• Actively position Atlas Copco’s digital and connected offerings, supporting long term customer value and differentiation.


• Provide accurate forecasting, pipeline reporting, and market feedback to support business planning and growth strategy.

To succeed, you will need

• Degree or equivalent experience in engineering, business, or related field.


• Proven sales management experience or a solid engineering knowledge background with approximately 5 years’ experience.


• Competent in CRM systems for pipeline management and reporting (e.g. Salesforce)


• Proven track record in new business sales within a technical environment


• Strong understanding of industrial or manufacturing environments.


• Understanding of value-based selling and commercial pricing principles.


• Covering UK and other locations as required. 


• Full UK driving licence


• Ability to manage the full sales cycle from prospecting to order intake.


• Strong communicator with ability to influence decision makers.

In return, we offer

• Culture of trust and accountability


• Lifelong learning and career growth




• Comprehensive compensation and benefits


• Health and well-being

Job location

This is a field based role, ideally located in Wolverhampton or surrounding areas.

Canidate must be willing to travel. 

Contact information

 Talent Acquisition Team: April Harbour