Area Sales Representative - North & North West England

Wood Innovations is a long-established flooring distributor, importer and wholesaler, serving trade and retail networks across the UK and Ireland. Founded in 1996, the business has built a strong reputation for innovation, service, product quality and fast delivery, supported by strategically located depots and a broad portfolio of flooring and accessory ranges.

• 30 years of experience in flooring wholesale, importing and distribution.


• Extensive product portfolio including laminate, vinyl, engineered and solid wood flooring, Pergo and accessories.


• Own-brand ranges developed with a focus on quality and value.


• A customer-focused business that supports partners with technical advice, product training and point-of-sale solutions.


• A growing organisation committed to innovation, service excellence and long-term development.

Job Summary

Wood Innovations is looking to appoint a commercially driven Area Sales Representative to develop and grow sales across the North & North West England. This field-based role will focus on increasing market penetration, strengthening existing customer relationships and identifying new business opportunities for the Wood Innovations product portfolio across trade and retail networks.

The successful candidate will be responsible for growing Wood Innovations products within their territories, working closely with merchants, distributors, retailers and other channel partners to drive demand, improve product visibility and deliver sustainable sales growth. The role combines account management, business development, product training and commercial planning, with a strong emphasis on relationship building and market development.

Job Responsibilities

• Deliver sales, turnover, margin and market share targets across the designated territory.


• Create, develop and maintain strong working relationships with merchants, distributors, retailers, stockists and trade counters.


• Identify, develop and convert new business opportunities while growing spend and product penetration within existing accounts.


• Promote the full Wood Innovations product portfolio, including laminate, LVT and engineered wood flooring, branded ranges and accessories.


• Develop account plans and call plans to manage territory coverage effectively and maximise sales opportunities.


• Maintain regular field activity, spending the majority of the week visiting customers and prospects across the territory.


• Monitor local market conditions, competitor activity and customer trends to identify opportunities and respond proactively.


• Deliver product knowledge sessions, training and sales support to customers and partner teams where required.


• Support promotional activity, trade events, exhibitions and customer engagement initiatives to increase brand visibility.


• Update and maintain customer records, pipeline activity and account interactions through the company CRM system.


• Provide regular territory updates, sales reports and commercial feedback to the leadership team.


• Work collaboratively with internal departments to ensure excellent service, stock availability and customer satisfaction.

Key Skills and Experience Required:

• Proven field sales experience in flooring, interiors, building products or a related sector.


• Strong experience in account management and new business development.


• Ability to build effective relationships with distribution, merchant, retail and trade customers.


• Commercially aware, target-driven and confident managing a large geographical territory.


• Capable of understanding technical product features and translating these into customer benefits.


• Highly organised, self-motivated and able to manage time and priorities independently.


• Strong communication, presentation and negotiation skills.


• Competent in CRM usage, reporting and territory planning.


• Full UK driving licence and willingness to travel extensively across the territory.

Salary & Benefits

• Base salary + Commission + Car allowance + Mileage Allowance


• Contributory stakeholder pension scheme.


• Company health benefit scheme.
  


• 28 Days Holidays (including stats, Christmas & New Year Shutdown)


• Employee Assistance Programme


• Staff health and wellbeing programme.


• Branded clothing


• Opportunity for personal and professional development.


• Tech Scheme: Select from Curry’s' extensive tech offerings, spreading the cost over 12 months with salary deductions and potential National Insurance savings of up to 12%.