ASP Trainer - UK & Northern Europe

At Tourism Australia, we know & love this land. We also know our people are our strength, their different experiences and backgrounds are the key to Tourism Australia’s success.   Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia, recognising and supporting the individuality of our people, in an environment where we learn and grow together.

About the role

To help cement Australia’s strong position as a prime leisure and business destination, we’re looking for a dynamic and friendly individual to join the team in a fixed term full-time role as an Aussie Specialist Program (ASP) Trainer to represent and market one of the most beautiful countries in the world… Australia! 

Tourism Australia recognises the important role that front line travel sellers play in bringing visitors to Australia. The Aussie Specialist Program is the interactive online training platform Tourism Australia uses to educate, update and motivate these agents, making it easier to sell and assist in their efforts to promote the many tourist attractions and unique qualities Australia has to offer its visitors.

You will be responsible for delivering and achieving the following:

• Develop and deliver innovative and interactive training presentations to achieve agreed targets


• Manage the Webinar program – conduct training or host partners


• Organising and running events that provide a platform and the opportunity for State and Territory Organisations (STOs) and other partners e.g. airlines to train travel agents on their products/regions


• Work with internal teams to develop a training plan including agreed targets for number of trainees, sessions presented, and familiarisation trips escorted


• Maintain a rolling training calendar and work with the STOs and internal teams to review core training programs regularly against training plan


• Drive recruitment of new ASP agents at events and support engagement of the site by qualified ASP agents


• Complete weekly summary of key training activities for email distribution and provide monthly reports on activities and insights from those trained


• Develop client feedback program and oversee qualitative research


• Manage allocated ASP budget with guidance from Distribution & Partnerships Manager


• Manage ASP familiarisation (famil) program in collaboration with STOs and Key Distribution Partners


• Work with partners to identify top sellers.

As Tourism Australia is a multinational organisation, this role requires the incumbent to have a willingness and availability to travel internationally and domestically.

About us

Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are:

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet.


• We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.


• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.


• We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry.


• We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

Let’s talk about you

At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen.

What will set you apart from the crowd & ensure your success in the role? To succeed in this role, your profile will demonstrate the following:

• Excellent Australian destination and product knowledge


• Strong and confident presenting skills with the ability to create and deliver engaging face to face training presentations


• Savviness in Microsoft office and online training /presentation programs


• Excellent customer service skills with the ability to foster and develop relationships


• Strong negotiation and influencing skills


• Excellent organisation skills along with the ability to solve problems in a positive manner


• A strong desire to travel within the role


• Ability to manage and reprioritise competing deadlines and priorities, working to short deadlines


• Produce clear and persuasive documents with an ability to tailor content to ensure all documents are audience appropriate.

If this sounds like you, and you are ready to make a significant contribution to Tourism Australia’s operations please apply online.

Your application must include a CV and cover letter addressing the role requirements. You will also be required to complete some initial pre-screening questions.  For a copy of the full job description please reach out to [email protected].

Applications close Friday, 16 October 2026

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