Assistant Store Director - London Regent Street Global Flagship

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

We are hiring an Assistant Store Director to help lead our Global Flagship on Regent Street, our largest mainline store in the region and a true expression of Burberry’s heritage and innovation. This is a pivotal leadership role where commercial excellence meets elevated client experience, shaping how customers connect with our brand at its most iconic. Working in close partnership with the Store Director, you will inspire a high-performing team, drive business results, and bring the Burberry experience to life across every moment in store. This is an opportunity to make a meaningful impact at the forefront of modern British luxury.

RESPONSIBILITIES

• Partner with the Store Director to lead the flagship store, delivering exceptional performance across sales, service, and operations
• Set the tone on the shop floor, creating an environment where every client journey feels personal, seamless, and memorable
• Coach and develop team members in real time, building capability and confidence to elevate both individual and collective performance
• Take ownership of key commercial areas, using insight and analysis to identify opportunities and drive results
• Strengthen client relationships and support the growth of clienteling across the team to build long-term loyalty
• Ensure operational excellence at scale, maintaining the highest standards across stock, compliance, and store presentation

PERSONAL PROFILE

• Strong leadership experience within retail, ideally in luxury or premium environments
• A proven ability to develop, motivate, and inspire diverse teams to achieve outstanding results
• A deep understanding of client experience, with a passion for delivering personalised service
• Commercially astute, with confidence in analysing performance and shaping action plans
• A collaborative mindset, with excellent communication and relationship-building skills
• Comfortable balancing strategic thinking with hands-on leadership in a fast-paced flagship setting

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.