Assistant Vice President, Global Sales (Europe)

About the job

Find Your Shangri-La in Shangri-La.

Our story began in 1971, when the first Shangri-La opened its doors. We have since been crafting joyful experiences through heartfelt hospitality, and that legacy continues to guide us today. 

As we look ahead to new horizons, we invite you to join the world of Shangri-La — shaping the next chapter and making a meaningful impact through shared purpose and the art and joy of Asian hosting.

About the Role

As the Assistant Vice President, Global Sales (Europe), you will lead regional and GSO sales efforts to exceed revenue targets and drive profitable growth across the portfolio, with a strong focus on MEIA hotels.

You will oversee and deploy GSO teams across Europe while acting as a Sales “Champion” across properties and clusters—aligning sales strategies, partnerships, and initiatives to maximise overall performance.

Working closely with senior leadership, General Managers and key commercial stakeholders, you will build strategic customer relationships and ensure full alignment between property and GSO sales activities.

Key Responsibilities

• Drive segment-led sales strategies to grow market share and exceed revenue targets across assigned markets.


• Lead and coach GSO teams in developing and executing strategic account plans for key clients.


• Build and manage senior client relationships, strengthening presence with top accounts and industry partners.


• Identify and unlock new revenue opportunities through sales missions, trade shows, and ongoing market realignment.


• Provide strategic direction on pricing, channel profitability, and sales plans across GSOs and hotels.


• Partner with hotel teams and Revenue Optimization to deliver consistent, profitable commercial outcomes.


• Support talent development and team effectiveness, including hiring, performance management, and retention.

About You

• Proven senior sales leadership experience (minimum 5 years) in a similar role or market.


• Strong industry network with the ability to influence senior stakeholders and drive key partnerships.


• Demonstrated experience in leading remote, multi-market sales teams.


• Strong commercial mindset with excellent negotiation and revenue management understanding.


• Data-driven decision maker with a focus on customer value and long-term business impact.


• Collaborative and engaging team player with strong relationship-building capability.


• Professional, driven, and aligned with corporate values, governance, and brand standards.

Why Join Us

A workplace that values your passion and supports self-realization and personal growth. Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills. Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive. We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes. (Click here to learn more about our Data Protection statements.) We appreciate your interest in joining us. Please note that only successful candidates will be contacted