Associate Director, Creative Production

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Associate Director, Creative Production

Reporting of the role

This role reports to VP, Creative Operations

Overview of the job

As Associate Director, Creative Production, you will lead Influencer’s in-house creative production function within our wider Creative Operations team. You will manage a team of video editors, a designer and a studio manager, owning the creative quality, commercial performance and output velocity of the work they produce.

The core focus of this role is post-production video and performance creative. This is where the majority of our current production revenue sits, and where we see the biggest growth opportunity. You will lead the development of high-performing, platform-native content for paid media, including UGC multiplication, hook testing, remix edits, performance creative packages and TikTok and Meta ad assets.

The team also supports wider production management across shoot days, TikTok Lives, creator experiences and longer-form content. You will oversee this strategically, ensuring live and pre-production work is planned with strong post-production outcomes in mind.

This role requires a senior creative production expert who can set the standard for great output, build scalable systems, develop a team and confidently scope, price and grow a commercially valuable production offering.

3 best things about the job

Own a fast-growing performance creative capability

You will define what great performance creative looks like for Influencer, from UGC and hooks to platform-native ad formats for Meta and TikTok. This is one of our most important growth areas and a major opportunity to shape the agency’s future production proposition.

Lead a multi-disciplinary production team

You will manage video editors, a designer and a studio manager, raising the quality of each function while bringing them together as one integrated production engine.

Build the systems that scale output

We are a lean team producing at high volume. You will design workflows, AI-enabled processes and a hybrid in-house and freelance model that allow us to produce more, faster, without compromising on quality.

Measures of success - in the first few months, you will have:

• Established a clear quality bar for post-production output across platforms and formats.

• Taken ownership of the performance creative workflow, from UGC brief to delivered ad assets.

• Built strong working relationships with your direct reports, with clear accountability and development plans in place.

• Improved at least one workflow or tool that increases output velocity, particularly around asset adaptation, resizing or creative variation.

• Contributed to a new business pitch or upsell conversation with a clear production perspective.

• Built strong relationships with Strategy, Commerce, Client Services and Measurement & Insights to ensure briefs are well-scoped, platform-informed and tied to performance objectives.

Roles & responsibilities:

Post-Production & Performance Creative

• Own the team’s post-production output from brief intake to final delivery, ensuring a consistently high quality bar across every format and platform.

• Lead the performance creative workflow across UGC briefing, scripting, hook development, asset multiplication, remix edits and format adaptation.

• Provide clear creative direction to editors, raising the quality of output rather than simply approving or rejecting work.

• Develop scalable production systems, including creator briefing frameworks, scripting structures, editing standards and quality control processes.

• Stay close to platform developments across Meta, TikTok and other paid social environments, translating best practice into how the team briefs, edits and delivers.

• Build and manage a flexible freelance network across editing, motion graphics, CGI and specialist post-production.

Production Management

• Provide strategic oversight of shoot days, TikTok Lives, creator experiences and longer-form production projects.

• Ensure live and pre-production briefs are planned around the final assets they need to generate.

• Oversee freelance crew sourcing and production resourcing, ensuring projects are delivered efficiently and commercially.

Design

• Oversee design output across static and motion formats, ensuring it is platform-native, performance-informed and creatively consistent.

• Develop the design function over time, particularly around motion, animation and performance-led creative systems.

• Ensure design and video outputs work together as part of an integrated creative approach.

Commercial Ownership

• Own scoping, budgeting and margin awareness across creative production briefs.

• Develop production packages and pricing frameworks across remix content, performance creative, UGC production and live production.

• Identify upsell opportunities and partner with Client Services and Growth on pitches where production is part of the proposition.

• Manage team capacity efficiently, balancing permanent resource with freelance flex.

Systems, Tools & Collaboration

• Design scalable workflows that increase output without a proportional increase in cost or headcount.

• Identify and embed AI-enabled tools for adaptation, resizing, workflow automation and creative variation.

• Work closely with Strategy to ensure briefs are creatively ambitious and platform-informed.

• Partner with Measurement & Insights to understand how creative output performs and use learnings to improve future work.

• Build a strong working relationship with the Commerce Growth Manager to align briefs, formats and platform requirements from day one.

• 8+ years’ experience in post-production, content production or social-first creative production.

• Strong hands-on understanding of video editing, post-production and platform-native creative.

• Proven experience creating or directing performance creative for Meta, TikTok or other paid social channels.

• Deep understanding of hooks, UGC briefing, ad format logic, creative testing and asset multiplication.

• Experience managing or developing a production team, including setting quality standards and giving specific creative direction.

• Strong commercial acumen, including scoping, budgeting, margin management and client-facing conversations.

• Confident communicator who can present creative rationale, discuss production approaches and manage expectations.

• Strong understanding of how creative decisions influence paid media performance.

Desirable

• Experience using AI-enabled production tools for adaptation, resizing, automation or creative variation.

• Experience working with paid media teams.

• Background in UGC production systems, including creator briefing, scripting, editing and delivery at volume.

• Familiarity with TikTok Lives, creator shoot days, brand activations or long-form content.

• Experience with motion graphics or CGI, either hands-on or through directing specialists.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.