Associate Manager, Product Marketing Wealth - 18 Month Contract

Temporary Full Time 

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As an associate manager at Canada Life, you’ll plan and deliver marketing campaigns and business communications. You have a talent for crafting stories and experiences to spark the desired response or action in our advisory audiences. You look for ways to foster collaboration, understand the why and achieve business goals.

Who you are

• A collaborative, open and positive communicator


• Passionate, energetic and enthusiastic


• Detail oriented when it matters and flexible when you need to be


• Driven to get the job done, sometimes outside of traditional work hours


• Innovative and interested in trying new things


• Comfortable in a fast-paced team environment


• Good at finding a way forward, even without all the information

What you will do

• Position the Canada Life Individual Wealth products as strategic aspects of the wealth management story


• Create, develop and implement key product marketing strategies for the Investment Management and Sales Enablement teams


• Manage campaigns and initiatives from duration to completion, and measure success


• Bring a positive and collaborative attitude to team and business partner working relationships 

Lead and manage projects by:

• Developing, socializing and executing a variety of strategic, high-quality marketing plans


• Documenting all plans, tactics, approvals in Workfront and SharePoint


• Setting and meeting timelines


• Providing consistent progress updates and any setbacks, as required


• Defining, monitoring and tracking marketing utilization, performance and analytics to optimize efforts and report to stakeholders

Build relationships and business acumen by:

• Collaborating with other teams including product, digital, creative, operations, legal, compliance, risk and business development  


• Identifying the right stakeholders at the right time


• Demonstrating marketing best practices and brand strategies


• Focusing on results and a culture of accountability


• Adapting to change that improves organizational performance

What you will bring

• 5+ years of marketing communications experience


• Experience in wealth marketing and working with advisors is a notable asset


• Understanding of wealth management industry and mutual fund knowledge


• Experienced in multi-disciplined marketing: product, agile, digital, distribution etc.


• Strong demonstrated business and marketing writing skills - you’ll need to submit samples or complete writing exercises as part of the selection process


• Ability to translate technical details and industry jargon into plain language


• Proven project management skills


• University degree or college diploma in Communications or Marketing

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The base salary for this position is between $68,400 - $125,800 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  


• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  [email protected]. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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