ATL & Marcomms Executive

Our Client

Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.

As they continue to expand, they're looking for an ATL & Marcomms Executive to support their brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.

The Role of the ATL & Marcomms Executive

They are looking for an experienced ATL & Marcomms Executive to join our Brand and Communications team. In this role, you will support our Brand & Comms Lead to ensure brand consistency across all global marketing communications and assist in the development and delivery of the company global brand strategy. This is a new and exciting opportunity for you to play a part in shaping the direction of the company brand and ensuring our brand proposition is lived through every single touchpoint, to improve the player experience.

Key Responsibilities of the ATL & Marcomms Executive

• Support the Brand and Communications Lead in further developing and executing the brand strategy across all markets.
• Review all global creative work to ensure alignment with brand guidelines, positioning, and messaging.
• Support fellow team members during peak periods and provide holiday cover for the team - this will involve reviewing and approving marketing comms campaigns.
• Ensure brand consistency and alignment with brand pillars in all communications and creative outputs.
• Work with Country Managers to tailor brand messaging and creative for local audiences, while maintaining the integrity of the brand and its core values.
• Oversee the tracking of all messaging monthly across all markets, utilising brand tracker insights to drive necessary changes for balance and effectiveness.
• Support the Brand and Communications Lead and Country Managers in conducting market research projects, including brand tracking, customer surveys, and internal player surveys.
• Serve as the brand advocate for the company, acting as the day-to-day point of contact for brand-related inquiries, promoting understanding of brand values within the business.
• Oversee talent and music usage across all markets, ensuring everything used is properly licensed.
• Collaborate with the creative and copy teams to update the brand and tone of voice guidelines for each market.
• Assist in delivering brand workshops for the global team, to promote brand values and standards.
• Run bi-annual competitor workshops and collaborate with the Brand and Communications Lead and Creative Lead to refine brand strategy.
• Work with the product team to develop and support brand partnerships.
• Assist Country Managers in executing brand activations, including sponsorships and events.
• Benchmark company activity against competitors monthly as required to support the evolving brand strategy
• Assist the B & C lead review effectiveness of brand campaigns via brand trackers and bespoke brand research
• Analyse market trends and development that may impact offline marketing activities.

Key Skills of the ATL & Marcomms Executive:

• 2-3 years experience in a global brand marketing role (delivering brand consistency across all communications in line with brand strategy).
• Experience of developing creative work across all channels - with a particular focus on digital channels (Search/Display/Onsite banners etc) and key ATL channels like TV/Radio and OOH - this is to provide cover for Marcomms team in busy periods
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication and interpersonal skills and ability to share updates to wider teams
• Ability to manage multiple projects effectively and meet deadlines.
• Excellent attention to detail - this role has a key focus on quality control and adherence to brand guidelines.
• Validated experience of working and leading on campaigns, across different channels and ideally in different markets globally.
• Analytical skills to assess and derive actionable insights.
• Adaptability and flexibility to work in a fast-paced environment.
• Knowledge of market research methodologies to inform strategy and decision-making.
• Passion for gaming and entertainment, with an understanding of current trends and audience preferences.
• Experience in the iGaming industry is beneficial but not mandatory.

Benefits

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model - 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Regular team socials and events