Audience Development Manager

Job Description

SEO Audience Development Manager – Women’s Lifestyle

About the role:

SEO Audience Development Manager required for a leading digital publisher based in London. This will be working across Women’s Lifestyle websites. They operate a hybrid working model with 2 days working from the London office.

This role reports into the head of audience development and will be responsible for implementing SEO editorial processes and deliver growth in organic traffic and search visibility across the women’s lifestyle portfolio of brands.
Key Responsibilities will include:

Research opportunities for organic search growth and provide actionable insights to editors.
Train editorial teams in SEO best practises including internal linking and the importance of topical authority.
Website auditing and ownership of content SEO improvements.
Monitor organic search traffic, track keywords and adjust SEO strategies accordingly
Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn’t working and content priorities for the following week
Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
Keep pace with Google algorithm updates and refine best practices accordingly
Be data-driven and continually looking into search demand, topics and trends from a variety of data sources

What skills you need:

Previous experience of working in SEO, preferably within a content / publishing environment
Previous experience of working within Women’s Lifestyle / Fashion or a passion for it
Experience with using keyword tools for research and competitor analysis
In-depth knowledge of Google Analytics & Webmaster tools
Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
Strong understanding of search engines and how they work
Spreadsheet skills to work with raw data, and using the insights to present back to teams

What they can offer you:

My client offer a competitive benefits package and just as importantly a friendly and supportive environment. You will get the chance to work across some leading titles with some excellent people!

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