B2B Copywriter

Central Employment are working in partnership with an industry specialist B2B Marketing agency, as they look to expand their content team, with an appointment of a B2B Copywriter.  

B2B Copywriter profile: 

The new B2B Copywriter will be  responsible for creating clear and compelling content for across various mediums that effectively communicates our client’s message. This includes conducting research, understanding client’s and their technical markets/audiences, and adapting tone of voice and writing style accordingly.

Key responsibilities: 

• Research, write and edit content for our clients for a range of mediums including website content, blogs, white papers, downloadable content, printed materials and technical articles.

• Contribute to our client’s brand messaging, key messages and brand narrative and develop content for in-house style guides to ensure content is consistent.

• Bring content to life by turning technical information into simple and digestible content and messages that can used across a range of multimedia and digital platforms.

• Work with the creative and digital teams to provide content to meet the needs of the projects and client.

• Write information for website and company materials including brochures, sales presentations, marketing materials and multimedia content (scripts).

• Write engaging social media content for campaigns.

Background & Experience: 

Qualified to Degree level with relevant content writing experience – at least 3 years.

• Agency experience is advantageous however you will be considered if you have strong technical content abilities.

• Experience in writing technical content.

• Experience in using market research to support targeted content generation.

• Experience in developing company messaging and proposition statements.

• Experience in creating a range of content across a broad range of mediums, both online and offline.

• Experience in creating content for campaigns across social media platforms.

• Excellent copywriting and proofreading skills. Specific skills, aptitude, knowledge