B2B Digital Marketing Manager

Job Description

About The Role

Are you innovative and passionate about current trends and creating digital marketing campaigns? Ecotricity is looking for a Digital Marketing Manager to join the newly formed B2B Marketing Team, to effectively promote their sustainability message across all digital channels to their B2B audience.

On a daily basis, the successful candidate will manage Ecotricity’s B2B social media: paid and organic, SEO, the B2B website and email campaigns. They will also collaborate with internal stakeholders such as the B2B Bid Writer and Content Strategist, the central brand team and other members of both the B2B Sales and Marketing teams across Ecotricity and the group.

The successful applicant will have good commercial acumen and be focused on results and delivering ROI against marketing objectives.

The role

Plan, execute, and manage all digital marketing for Ecotricity, including paid ads, organic social content, SEO, website and email marketing
Establish and execute a digital marketing plan, based on the centralised B2B marketing strategy, to distribute content
Work with internal stakeholders to maintain Ecotricity’s digital presence
Support the Bid Writer and Content Strategist, as well as the central brand team in maintaining consistent brand messaging across all digital channels
Identify, analyse, and measure trends and content to assess how well they’re performing and optimize user experience
Create and manage (in alignment with the central brand team) content for Ecotricity’s social media, emails, and other forms of digital communication
Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the B2B Marketing Team to brainstorm new and innovative growth strategies and marketing techniques
Monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in Ecotricity’s marketing campaigns

About You

Knowledge required

In-depth knowledge of current digital trends
Experience in digital marketing, or a related field
Experience with SEO strategy and keyword research
Understanding of website analytics tools, such as Google Analytics
Analytical mind, with a passion for measuring data
Experience within the energy industry

Skill set required

Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
Ability to analyse consumer metrics, reports, and trends

Attributes

Manages relationships effectively both internally and externally
Influences outcomes by using effective negotiation
Solutions focused and resourceful
Committed to continual improvement
Engaging and motivating attitude and style
Methodical and organised, managing own work
Is receptive to feedback and acts accordingly
Exceptional team player who builds open and supportive relationships
Flexible and adaptable approach to work
Creative and innovative

About Us

What's in it for you...

Healthcare plan, life assurance and generous pension contribution
Volunteering day
Hybrid working
Various company discounts (including shops, gym, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025

Flexibility statement

The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.

Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.

We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.