B2B Marketing Campaign Manager

Marketing Campaign Manager - Remote

• B2B organisation
• Autonomous role with plenty of diversity
• Collaborative & friendly team
• Remote working with some meeting attendance required within the south

We are seeking a highly motivated and experienced Marketing Campaigns Manager to develop, plan, manage, and execute cross-channel lead-generation campaigns that drive growth, revenue, brand awareness, and increase our market share. This is primarily a lead generation role supporting our small and friendly sales team.

Key Tasks

• Develop and execute impactful, integrated lead-generation marketing campaigns across multiple channels and platforms to target specific prospect and customer segments.
• Work collaboratively with internal teams to develop campaign assets, content, and messaging that resonates with target audiences.
• Work closely and collaboratively with sales teams to develop and manage lead scoring, lead tracking, and lead management workflows, etc.
• Optimise campaign processes to improve results and throughputs.
• Review and evaluate campaign performance, identify areas for improvement, and make recommendations for future campaigns.
• Oversee the effectiveness of the CRM system.

The ideal candidate

• Experience of developing, executing, and managing lead-generation marketing campaigns.
• Experience working for a small organisation and part of a small team.
• History of working within a marketing role that directly supports the sales function.
• Proactive, intrapreneurial nature - someone who enjoys thinking about what we could do next, differently, and better.
• Good, persuasive copywriter.
• Flexible nature - someone who responds well to changing business needs.
• Solid team player who likes to work both independently and as part of a team.
• Experience using marketing platforms, tools, and CRM systems.
• Strong analytical skills, with the ability to use data and analytics to drive campaign optimisation.
• 3-5+ years of experience in marketing campaign management