Biddable Executive

Agency :

Job Description :

Biddable Executive

Reporting To: Biddable Manager

Office Location: Havas Village Leeds, BlockHaus West Park, LS16 6QG

ABOUT HAVAS MARKET:

We are Havas Market, part of the Havas Media Network (HMN) – a Network spanning almost 1,000 people across London, Leeds, Manchester and Edinburgh.

As Havas Market, our vision is to deliver limitless performance for our clients by breaking down the barriers within media to build cohesive multi-channel experiences that combine tech and human flair. Havas Market expertise spans the following core specialist services: paid media (PPC, paid social, international), owned (SEO, CRO, content, creative, localisation), and earned (digital PR, social).  

As a hub of performance specialists, we work with clients directly via Havas Market, while we also service the performance media needs of the other agency brands across HMN – including Havas Media, Arena Media and Ledger Bennett.

Across all agency brands within HMN, we have defined shared values that shape the way we work and define what we expect from our people:

·       Human at Heart: You will respect, empower, and support others, fostering an inclusive workplace and creating meaningful experiences.

·       Head for Rigour: You will take pride in delivering high-quality, outcome-focused work and continually strive for improvement.

·       Mind for Flair: You will embrace diversity and bold thinking to innovate and craft brilliant, unique solutions.

These behaviours are integral to our culture and essential for delivering impactful work for our clients and colleagues.

OUR DIGITAL ACTIVATION TEAM:

All brands under HMN are serviced by a centralised digital activation function - a scaled team of 250+ experts spanning PPC SEO, affiliates, paid social, programmatic and commerce in the UK.

We’re a highly motivated, energetic team with a passion for all things digital. We like great ideas combined with smart planning and a relentless commitment to results. We’re constantly innovating for our clients, working with all the key platforms in the latest formats to reach audiences in interesting ways.    

THE ROLE:

Sitting as part of the Biddable team based in Leeds, this role will see you work exclusively within the B2B vertical. As such, you will sit within a scaled Biddable community within the Havas Market organisation, but you will need to be deeply connected into Ledger Bennett - our global B2B marketing agency dedicated to redefining B2B marketing through inventive, authentic, and ambitious strategies.

This is an exciting Exec level role working with some of the most recognisable B2B brands in the world.

Media planned and bought via demand side platforms revolutionises our industry. Today and with the use of data and technology can we target people with our advertising experiences in an unprecedented and efficient way. 

Our biddable team function is at the forefront of this technology, and we are looking for an entry level candidate to join our team. Graduate and new industry entrants are a vital part of our team’s growing business, and we are proud to offer one of the best training schemes in the industry. You’ll be working alongside fellow enthusiastic, motivated and ambitious people who are keen to not only develop their knowledge in biddable trading but also to lead the way in its application to clients. 

Key Responsibilities 

• Strong desire to learn about the relevant demand side platforms (Paid Social & Programmatic)  
• Daily campaign pacing adjustments to deliver plans to set campaign budgets 
• Daily campaign optimisation using various tools as well as Excel based data analysis.  
• Daily reporting updates to direct team  
• Weekly analysis of budget pacing and campaign performance to set KPIs  
• Weekly update of on the application of brand safety tools including blocklists 
• Weekly reports of consumer insights and performed optimisations 
• Service ad hoc reporting requests by direct team members or client planning teams 
• Develop optimisation strategies across a variety of advertisers 
• Deploy testing methodologies on campaigns under the direction of line manager 
• Show interest and desire for new product testing and implementation  
• Develop a basic understanding of the role and services of the media agency as well as the direct partners and suppliers 

Who we’re looking for 

• A school leaver or graduate with a degree in an analytical-, quantitative-, comms- or marketing related discipline 
• Numerate and comfortable with data processing and interpretation 
• Confident and accurate with the English language, speaking and in writing 
• Interested in technology and motivated to learn more about new technology developments. 
• A keen problem solver 
• Good attention to detail and process orientated 
• A team player with strong work ethic, self-motivated and able to take the initiative 
• Previous active experience with data processing and analysis platforms (for example in banking sector or during degree projects) desirable, but not required 
• You have no issues putting our web camera “on” for remote calls 
• An understanding of web delivery technology, especially marketing technology (e.g. cookies, Adservers, http protocols) desirable, but not required 
• It is desirable that the candidate has an interest in advertising and can apply innovative thinking when required to develop solutions 
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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.