Brand Activation Manager

Company : Talent Guardian

Job Description - Brand Activation Manager

We’re recruiting on behalf of a leading wholesaler in the food and drink industry, looking for a talented Brand Activation Manager to lead trade marketing and campaign delivery across a broad product portfolio.

The Role:
In this role you’ll report to the Head of Marketing and act as a central link between marketing, sales, and buying teams. You’ll lead on campaign planning, promotional execution, and the development of standout trade marketing tools, ensuring consistent messaging and measurable impact across all activity.
Key Responsibilities:

Own and manage the seasonal trade calendar and brand activation plan
Develop trade marketing materials such as sample boxes, POS, sales decks, and campaign literature
Coordinate marketing efforts across digital, social, events, and print channels
Collaborate with suppliers to build and deliver joint marketing initiatives
Work with internal creative resources to develop campaign assets in line with business objectives
Analyse marketing performance and provide insight to optimise future campaigns
Support customer-facing events and retail initiatives, producing best practice case studies

About You:

Minimum 2 years’ experience in a fast-paced FMCG environment (preferably food or beverage)
Confident managing both B2B and B2C campaigns
Strong project management and stakeholder communication skills
Creative thinker with a commercial mindset and attention to detail
Excellent copywriting and content planning abilities
Proactive and organised, able to manage multiple priorities effectively
Full UK driving licence and willingness to travel as required
Must live within commuting distance of the office and attend on fixed core days (Tuesdays & Thursdays)

What’s In It for You:

Competitive salary and benefits package
Hybrid working model
Opportunity to work in a supportive, purpose-led environment
A role with real scope to shape strategy and execution

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Brand Activation Manager

Job Description - Brand Activation Manager

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