Brand Activation Manager- Contract

An exciting opportunity for a Brand Communications & Activation Manager to own how brand and product messaging is brought to life across the UK market. This role bridges strategy and execution, ensuring clear, compelling and consistent communication that drives brand growth and commercial performance.

Client Details

Our client is a highly respected FMCG organisation focused on delivering quality products. They combine strong brand values with commercial ambition and are committed to innovation, collaboration and consumer-centric marketing.

Description

Reporting to the Lead Marketing Manager, the Brand Communications & Activation Manager will own the communication and activation agenda across the brand portfolio. Key responsibilities include:

Translating marketing strategy into clear messaging frameworks, communication guidelines and approved brand assets.
Acting as the single source of truth for brand and product communications.
Managing brand content and asset libraries across retail and D2C channels.
Leading relationships with external agencies including review and testing partners.
Managing product testing programmes, reviews and award submissions.
Driving the integration of consumer reviews and product credentials into communications activity.
Co-leading shopper marketing plans alongside commercial stakeholders.
Ensuring effective collaboration across marketing, digital, sales, design, regulatory and global teams.
Monitoring competitor activity and identifying opportunities to strengthen communications effectiveness.
Profile

The ideal candidate will bring:

Strong marketing communications experience, ideally within FMCG.
A proven ability to translate strategy into compelling, consumer-focused messaging.
Experience managing creative assets, agencies and multiple projects simultaneously.
Excellent stakeholder management and relationship-building skills.
A highly organised approach with strong attention to detail.
The ability to operate effectively within regulated environments.
Exposure to shopper marketing and digital activation would be advantageous.
Experience within food, baby care or consumer goods sectors would be beneficial.

Job Offer

Opportunity to join a well-established and growing consumer brand.
Broad exposure across brand communications, activation and shopper marketing.
Collaborative and supportive culture with significant cross-functional engagement.
The chance to make a visible impact on brand growth and consumer engagement.
A dynamic role within a fast-paced FMCG environment
Only candidates based in UK and eligible to work in UK are allowed