Brand & Customer Marketing Manager

• Location: Swindon, Wiltshire
• Job Type: Full-time, Permanent

This client is an "office-first" business so you must be in a commutable distance of their offices based in Swindon.

REED Marketing & Creative are pleased to be working with a key client in the Swindon area who are looking for a new Brand & Customer Marketing Manager to join their business. The company are a growing ecommerce retailer, and this role will be an exciting opportunity for a motivated marketing professional with strong brand experience, commercial acumen and creative expertise to shape their brand identity and drive their marketing strategy.

This client is looking for a seasoned operational expert who still remains "hands-on" for all creative aspects of a business and can lead by example. It will be managing a team of two Designers as well as an external freelancer and creative agency. This is a unique opportunity to work directly with the Senior Leadership Team, with the autonomy to bring your brand vision to life. They are a passionate, innovative, and growing team and are excited to welcome a senior creative and marketing manager to join their team.

• Full ownership of the creative direction and management of the design team and external creative agencies.
• Oversee the development of creative brand assets, including content, visuals, product imagery, and promotional materials.
• Develop and execute comprehensive brand and customer marketing strategies to enhance brand awareness and customer engagement.
• Manage the brand platform and story, ensuring alignment with their values and maintaining consistency across all channels.
• Lead brand communications and activation across multiple channels, including visual merchandising, organic social media, customer care, digital, and ATL communications.
• Manage and optimise the customer journey, ensuring a seamless and engaging brand experience from awareness to purchase and beyond.
• Act as the brand custodian, working cross-functionally to ensure brand consistency and alignment with business objectives.
• Analyse market trends and the competitive landscape to inform marketing strategies and identify growth opportunities.
• Drive customer insight projects with established research partners to ensure their marketing strategies stay relevant and exceed customer expectations.
• Monitor and report on the effectiveness of brand marketing campaigns, using data-driven insights to refine strategies and improve ROI.
• Manage relationships with external partners, agencies, and vendors to ensure high-quality deliverables.

• Proven experience in creative direction, brand management and customer marketing, preferably in retail or e-commerce.
• Strong expertise in developing and implementing multi-channel marketing strategies.
• Excellent analytical skills, with the ability to interpret data and make informed decisions.
• A creative mindset with a strong eye for design and experience leading branding projects.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Exceptional communication and interpersonal skills, with the ability to inspire and manage teams effectively.
• A proactive, hands-on approach—comfortable rolling up your sleeves to get the job done.

Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for more information.