Brand and Product Marketing Manager

Our client is looking for a Brand and Product Marketing Manager to lead UK marketing efforts for a key product category, with a strong focus on TV and Audio products. This role involves developing strategic marketing plans, managing product launches, and driving integrated campaigns to strengthen brand presence and boost sales.

Client Details

Our client is a global leader in consumer electronics, known for delivering innovative, high-quality products across categories such as home entertainment, appliances, and mobile technologies. With a strong focus on design, technology, and sustainability, the company consistently sets industry standards and earns recognition for its cutting-edge solution.

Description

Brand & Product Marketing Strategy

• Develop and lead the product marketing strategy tailored to the UK market

• Leverage data and consumer insights to shape strategic decisions.

• Translate product features and benefits into compelling marketing narratives.

• Align all activities with broader brand and commercial goals.

• Manage and optimize the marketing budget in line with strategic priorities.

• Support direct-to-consumer (D2C) channel growth through tailored initiatives.

Product Launch Management

• Plan and execute local product launches in line with global direction.

• Collaborate with international teams to localize messaging and assets.

• Develop go-to-market strategies backed by market trends and competitor analysis.

• Coordinate closely with senior stakeholders across product, sales, and marketing functions.

Marketing Campaign Leadership

• Design and manage integrated marketing campaigns to meet key business objectives

• Oversee the creation of marketing materials for both internal and external stakeholders.

• Take full ownership of project timelines, deliverables, KPIs, and post-campaign evaluations.

• Ensure brand and campaign compliance with local guidelines.

• Use performance data to drive continuous improvement in campaign execution.

• Align local campaigns with global marketing efforts for consistency and impact.

Partnership Activation & Management

• Collaborate with internal and external partners to execute co-branded campaigns and promotional opportunities.

• Work closely with global and local partnership teams to assess new opportunities and drive brand relevance in the market.

• Manage the execution of partnership-driven initiatives to enhance brand visibility and engagement.

Profile

• Strong background in brand and product marketing within consumer electronics or similar sectors.

• Proven track record in developing and executing product marketing strategies and go-to-market plans.

• Experience in managing cross-functional projects and working with international teams.

• Excellent communication and project management skills.

• Data-driven mindset with the ability to translate insights into action.

• Comfortable working in a dynamic, fast-paced environment.

Job Offer

• Basic Salary £45,000 - £48,000
• 4 days in the office (Surrey)
• Pension Contribution
• Private Healthcare
• 25 days annual leave